The recAP
Lead verification for publishers: How to deliver higher-quality leads and protect revenue
TL;DR Why this guide is for lead publishers Most conversations about lead verification are written for buyers. That makes sense: Buyers are the ones paying for leads, managing conversion rates, and trying to protect their…
Bot protection and mitigation: How businesses can choose the right approach
TL;DR Why the difference matters As bot activity becomes more sophisticated, businesses need a clearer understanding of the terms used to describe their defenses. Two terms often used interchangeably are bot protection and bot mitigation.…
What is a robocall? A complete guide for businesses
TL;DR Overview Businesses rely heavily on communication technologies to reach their customers and clients. While legitimate calls and text messages play a crucial role in business operations, the rise of robocalls has become a significant…
Jennifer Linton on turning early insurance data into better customer outcomes
Jennifer Linton is an insurance technology leader, entrepreneur, and the CEO/Founder of Fenris. She leads the development of real-time data and analytics platforms that support millions of monthly insurance quoting workflows across auto, home, and…
How to verify leads: A guide for lead buyers
TL;DR Overview Lead buyers are the cornerstone of any successful lead generation strategy, but the work doesn’t stop once leads are acquired. To maximize ROI, increase conversion rates, and maintain compliance with evolving legal requirements,…