The ActiveProspect team will be exhibiting and presenting at LeadsCon East in New York on July 23rd through the 25th. If you are attending LeadsCon or are based in NYC, please reach out to us to schedule a meeting. We’ll be at booth 802.
This year the LeadsCon organizers decided to dedicate a session to the companies that supply the underlying technology that power the industry. We’re excited to be one of four companies asked to participate on the panel. Raj Parekh will present at the session dedicated to infrastructure technology of online lead generation. The session focuses on lead capture and routing – so we’ll focus the discussion on LeadConduit which is the hub of our services and handles all the real-time processing of Internet leads. I don’t think a lot of people understand the powerful capabilities of LeadConduit for Internet lead distribution and processing, so hopefully people will find it educational. Unfortunately a lot of companies still spend a tremendous amount of time and money trying to develop custom software to solve problems that are easily managed by systems like LeadConduit. Here is more detail on the session:
Session: Infrastructure Technology Demos – A Quest to Find the “Adserver” of Lead Gen
Date: Tuesday, July 24, 2012
Time: 2:20 – 3:00
Location: Hilton New York
Lead gen is not always thought of as a technology business, but technology is at the heart of the industry. And, there is one core technology arguably more fundamental than any other – lead capture and routing. Every lead business needs this. The question becomes whether to build or buy. Were this a discussion on ad serving, unequivocally companies choose buy over build. It is a decision that standardized and unleashed an industry. Lead gen is more complex than display, but the same buy don’t build argument could be made as lead routing is to lead gen what display is to ad serving. Here to make that argument are four such companies looking to become the ad server of lead gen.
For more information or to setup a meeting with our sales team during the show, please contact Ryan Pombrio at firstname.lastname@example.org, or 888.624.4159.