TrustedForm and Jornaya: A deep dive into TCPA compliance solutions
If you’re evaluating tools for TCPA compliance, you’ve likely come across two major players: TrustedForm and Jornaya. These solutions help businesses document proof of consent for telemarketing outreach, reducing litigation risk and supporting ethical marketing practices. But how do they compare?
In this blog post, we’ll cover what TrustedForm and Jornaya offer, how they work, and how they stack up in terms of features and pricing – so you can make an informed decision for your business.
What is Jornaya?
Jornaya by Verisk is a lead intelligence platform that offers marketers visibility into the online journey of a consumer prior to a conversion. It’s primarily used in regulated industries like mortgage, insurance, and higher education that rely heavily on consumer intent signals.
Jornaya collects online behavioral data from a proprietary co-op network of website publishers using a JavaScript snippet on landing pages to gather compliance data and insights into user behavior.
If you’ve found yourself wondering, “what is Jornaya?” – it’s essentially a tracking and verification system that validates consumer interactions at the point of lead capture.
What is Jornaya LeadID?
The Jornaya LeadID is a unique identifier generated when a consumer interacts with a lead form or website that has the Jornaya script installed. This ID acts as a record of the interaction, including:
- Time and date of lead creation
- Device and browser data
- Session behavior
This LeadID can later be used to verify that a consumer gave consent, making it a useful tool for audit trails and TCPA defense. So what is Jornaya ID? It’s the digital fingerprint that validates consent.
What is TrustedForm?
TrustedForm by ActiveProspect is a real-time consent documentation solution designed to independently verify and document consumer consent for TCPA compliance, and provide transparency into the prospect experience, origination, and authenticity.
TrustedForm captures consumer interactions and preserves a copy of your landing page or form and generates a TrustedForm Certificate that contains all relevant session data.
TrustedForm helps you document prior express written consent to empower your marketing efforts while complying with regulations like the TCPA. With TrustedForm you can:
- Document lead events in the form of a certificate that can be used as evidence to prove how leads were generated.
- Store certificates and make them readily available for audit and sharing documentation of the lead capture event.
- Check for prior express written consent to enable use of regulated technology and otherwise restricted actions.
- Gather key data points, including originating domain, that allows you to make informed decisions to optimize lead-buying strategies and maximize your ROI.
What is TrustedForm Cert ID?
The TrustedForm Cert ID (or TrustedForm ID) is a unique identifier linked to a certificate of consent for a lead. It allows businesses to:
- Validate when, where, and how the consumer consented
- Review a session replay of the interaction
- Store and access certificates for 5 years
This TrustedForm Cert ID is the key to help prove compliance.
TrustedForm and Jornaya: How they compare
Both Jornaya and TrustedForm offer robust solutions for capturing and verifying lead consent, but there are critical differences.
| Feature | TrustedForm | Jornaya |
| Session replay | Full video-like playback | Less detailed playback (i.e. missing clicks and cursor movements) |
| Real-time certification | Yes | Yes |
| Custom consent language auditing | Yes | Limited |
| Availability | Users have direct access to view records | Users must request to view records |
TrustedForm stands out for businesses seeking independent, unbiased proof of consent. It gives you full control over your data, flexible storage options, and real-time insights into lead quality and compliance.
Jornaya pricing vs. TrustedForm pricing
While neither Jornaya pricing nor TrustedForm pricing is publicly listed in detail (due to custom packages based on volume and use case), here’s a general breakdown:
Jornaya pricing often includes:
- Monthly fees based on volume
TrustedForm pricing typically includes:
- Pay-per-request model or monthly fees based on volume
- No long-term contracts or required publisher network (for online sign-ups)
If you’re already using ActiveProspect’s LeadConduit, TrustedForm becomes even more convenient due to seamless integration and centralized compliance management.
Final thoughts
When it comes to TCPA compliance, TrustedForm and Jornaya are both recognized TCPA tools – but they take different approaches.
If independent, verifiable, and transparent consent documentation is your priority, TrustedForm offers unmatched flexibility and control. Meanwhile, Jornaya’s strength lies in behavioral insights across a publisher network, but may not offer the same level of transparency or direct access to data.
Need help deciding between TrustedForm and Jornaya? Our team at ActiveProspect is happy to walk you through how TrustedForm can fit your current lead gen and compliance strategy.
