Faraday Integration
Lead Score
Overview
Predictive targeting and lead scoring for optimized outreach.
Appended Fields
Faraday will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the integration |
Reason | If the outcome was not success, this is the reason |
Score | The probability that the matched house will achieve the indicated outcome or campaign |
Score Percentile | Score percentile |
Persona Name | Name of the persona the individual belongs to |
Persona Id | ID of the persona the individual belongs to |
Address | Normalized address |
City | Normalized city |
State | Normalized state |
Postal Code | Normalized postal code |
Latitude | Latitude |
Longitude | Longitude |
Match Code | Match code |
Warnings | A list of any warnings returned |
Fields
The following fields are used by this integration and automatically added to your flow when missing.
| Field | Description |
|---|---|
Address 1 Required fieldFaraday needs this data to function. | Street address |
City | City |
State | State |
Postal Code | Postal code |
Email Required fieldFaraday needs this data to function. | Email address |
Phone 1 Required fieldFaraday needs this data to function. | Primary phone number |
First Name | First name |
Last Name | Last name |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Outcome Id | Use the specified Outcome's currently promoted Model to score the matching households the specified Outcome's currently promoted Model to score the matching household |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |