Faraday Integration

Lead Score

PRICING

Starting at $0.05 per event.

VERSION

1.0.1

ADDITIONAL INFO

Faraday Website

Overview

Predictive targeting and lead scoring for optimized outreach.

Appended Fields

Faraday will append the following data to your lead.

Appended FieldDescription
Outcome
The outcome of the integration
Reason
If the outcome was not success, this is the reason
Score
The probability that the matched house will achieve the indicated outcome or campaign
Persona Name
Name of the persona the individual belongs to
Persona Id
ID of the persona the individual belongs to
Address
Normalized address
City
Normalized city
State
Normalized state
Postal Code
Normalized postal code
Latitude
Latitude
Longitude
Longitude
Match Code
Match code
Warnings
A list of any warnings returned

Fields

The following fields are used by this integration and automatically added to your flow when missing.

FieldDescription
Address 1
Required fieldFaraday needs this data to function.
Street address
City
City
State
State
Postal Code
Postal code
Email
Required fieldFaraday needs this data to function.
Email address
Phone 1
Required fieldFaraday needs this data to function.
Primary phone number
First Name
First name
Last Name
Last name

Custom Input Variables

The following are configuration options (typically not collected with lead data).

VariableDescription
Outcome IdUse the specified Outcome's currently promoted Model to score the matching householdse the specified Outcome's currently promoted Model to score the matching household
Timeout SecondsProduce an "error" outcome if the server fails to respond within this number of seconds (default: 360)