About ActiveProspect

ActiveProspect is the SaaS platform on a mission to make consent-based marketing the best method for customer acquisition.

Our comprehensive product suite empowers companies across industries to take real-time action on their leads, protect themselves from litigation by documenting proof of consent, and save money by providing new levels of data insights and control.


ActiveProspect Leadership Team


Steve Rafferty
Chief Executive Officer and Founder

Steve started ActiveProspect in 2004 after experiencing firsthand the problems his customers faced when managing online lead generation campaigns. He got his start in digital marketing in 1999 working for Bay Area Venture-backed start-ups. Wary from his dot-com era experiences, Steve decided to bootstrap the company with a goal of building something that lasts. With a product and customer focus over the last 15 years, he has established ActiveProspect as a highly respected company that has grown primarily by referrals.

Having achieved his initial goal for the company, Steve is excited about the next chapter of growth for ActiveProspect.


Jessica Hamilton
Chief Financial Officer

As CFO, Jessica is responsible for the financial strategy, reporting and forecasting of business operations as well as human resources functions that drive growth for ActiveProspect and our clients. With 15 years of experience guiding financial teams in the high tech and public accounting industries, Jessica specializes in SaaS business models designed for enterprise customers requiring value-add solutions.

Jessica has an innate ability to both manage day-to-day operations, and to act as strategic advisor on the critical investment decisions required in a fast growing company.


Alex Wolf
Chief Technology Officer

Alex joined the ActiveProspect founding team in 2005 and played a key role in creating product strategy and technology for the company. As a product innovator, he led the creation of our core product offering. Today, he works closely with the Product team while overseeing the Engineering organization and driving our forward-looking solutions and future technologies.


Adam Chickman
VP of Sales

Adam is a proven sales executive with over 10 years of experience in the Lead Marketing and Customer Acquisition industries. With a diverse background in sales and marketing, Adam has a passion for building and motivating high growth sales teams for fast-paced, early-stage startup organizations.


Troy Winskowicz
Chief Product Officer

Troy is a Product Management Executive with a passion for building great products that solve customer problems by thrilling users and delivering measurable returns.

For over 20 years, Troy has led the strategic direction, delivery and operations of SaaS companies in various industries. Troy’s passion is building great products and teams from early-stage startups to multi-billion dollar publicly traded brands.


Brian Caskey
Chief Marketing Officer

Brian is a global senior executive with extensive strategic and operational experience in business development, technology marketing, and global branding developed through 25 years of experience in the fast-paced telecommunications and high-tech industries.

Over the past 16 years, Brian has been the Chief Marketing Officer at various companies ranging from early-stage start-ups to enterprise, multi-billion-dollar public companies. Brian has a working knowledge of the very latest in Growth Hacking, Marketing Automation, and Artificial Intelligence.


Our cloud-based platform helps companies in three key areas:

SAFETY - We help protect companies from the risks associated with online lead acquisition.

EFFICIENCY - We help companies maximize their marketing spend on the leads most likely to become their best customers.

SCALABILITY - We help companies accelerate growth by connecting them with an ecosystem of trusted partners.

Learn The Fast Facts About ActiveProspect

Our New Logo

The checkmark within the logo is synonymous with consent.
The checkmark is the symbol for getting stuff done.
The new logo is modern, yet simplistic.



Make consent-based marketing the best channel for customer acquisition.



To be THE platform for consent-based marketing.



Powering Consent-Based Marketing.

Trusted by some of the world's leading brands for more than 16 years.