About ActiveProspect

ActiveProspect is the SaaS platform on a mission to make consent-based marketing the best method for customer acquisition.

Our comprehensive product suite empowers companies across industries to take real-time action on their leads, protect themselves from litigation by documenting proof of consent, and save money by providing new levels of data insights and control.

ActiveProspect Leadership Team

Steve Rafferty

CEO & Founder

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Steve started ActiveProspect in 2004 after experiencing firsthand the problems his customers faced when managing online lead generation campaigns. He got his start in digital marketing in 1999 working for Bay Area Venture-backed start-ups. Wary from his dot-com era experiences, Steve decided to bootstrap the company with a goal of building something that lasts. With a product and customer focus over the last 15 years, he has established ActiveProspect as a highly respected company that has grown primarily by referrals.

Having achieved his initial goal for the company, Steve is excited about the next chapter of growth for ActiveProspect.

Jessica Hamilton

COO & CFO

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As CFO, Jessica is responsible for the financial strategy, reporting and forecasting of business operations as well as human resources functions that drive growth for ActiveProspect and our clients. With 15 years of experience guiding financial teams in the high tech and public accounting industries, Jessica specializes in SaaS business models designed for enterprise customers requiring value-add solutions.

Jessica has an innate ability to both manage day-to-day operations, and to act as strategic advisor on the critical investment decisions required in a fast growing company.

Alex Wolfe

CTO

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Margaret Wise

CRO

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As Chief Revenue Officer, Margaret is responsible for the Revenue and Growth of ActiveProspect, delivered across the Marketing, Sales, Success and Partnership functions.

Margaret started her technology career in the early days of CRM and expanded over time to specialize in marketing technology. With more than 20 years of experience driving growth, new business models, and go-to-market strategies, Margaret excels at guiding businesses to focus on the customer experience to deliver sustainable results.

Margaret balances strategic vision with operational discipline, facilitating the team collaborations required to leverage customer experience as a competitive differentiator.

Stefania Vichi

VP of Growth

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As VP of Growth, Stefania supports the Company in scaling freemium and self-service models with a growth engine approach.

At the same time, she is also covering the role of VP of Marketing ad interim, leading the demand generation, SEO, and brand activities for all the ActiveProspect products.

Stefania joined ActiveProspect in 2021, thanks to the acquisition of LeadsBridge. With more than 10 years of experience in digital marketing, she has been part of the Management of LeadsBridge for four years, leading both Data and Marketing departments.

James Ward

VP of People

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James is a growth-minded Global Senior Executive known for providing strategic human capital, organizational strategy, and change management thought leadership to C-Suite leaders in fast growing scale-ups to Fortune 500-sized organizations. Over the past 20 years, James has supported fast-paced organizations in over 25 countries and has also led functional teams in B2B/B2C Marketing, Design, Product Development, Engineering, and Project/Product Management Offices.

James was recently recognized in 2020 as one of the Top 50 Global Human Resources Professionals in the World. James received his M.B.A. with a concentration in Entrepreneurship and Emerging Enterprises from Syracuse University, which at the time was recognized as the #1 program in the nation within the field of Entrepreneurship. James’ undergraduate studies were at the University of Toledo where he graduated with a B.A. in Business Administration with a double major focus of Marketing and Human Resource Management.

Ahmed Taleb

VP of Client Success

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Ahmed Taleb is joining the ActiveProspect team as the new VP of Client Success. Ahmed has spent the past 15 years leading client success teams at some of Austin’s most successful SaaS businesses. Ahmed’s CS journey began with an onsite assignment at Dell as an Account Manager with digital agency Critical Mass. With the Austin technology landscape beginning to blossom, Ahmed soon entered the technology space with Bulldog Solutions where he led customer facing teams and reshaped the company’s go-to-market strategy. Over the next 11 years, Ahmed’s career led him to leadership positions with Bazaarvoice, Adometry, Google, and Spredfast, where his focus on driving customer-led, sustainable growth helped fuel successful exits ranging from strategic acquisitions to a public offering. Ahmed holds a Bachelor of Arts from the University of Guelph and an MBA from KU.

Outside of work, Ahmed and his lovely wife Katie can often be found listening to live music at Stubb’s or traveling for the full festival experience at Jazzfest. When the weather’s cool, Ahmed loves to ride his single-speed BMX cruiser around town, often culminating in a stop at one of Austin’s many craft breweries. And when the work day is over, he usually makes time to strum one of his handful of guitars, or tinker with his growing collection of tube amps.

Gregg Poulin

VP of Marketing

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As the Vice President of Marketing, Gregg is in charge of overseeing all marketing functions, including: corporate marketing, demand generation, public relations, strategy, branding & positioning, and events.

Gregg counts over 15 years of experience in the digital lead generation space, where he has successfully helped companies improve their digital presence and increase conversions through channels such as SEO, PPC advertising, email marketing, and social media.

He is a data-driven marketer with a strong understanding of how to use analytics to drive successful campaigns, and how to identify areas of opportunity to develop targeted campaigns that deliver high-quality leads and drive revenue growth.

Benjamin Farrar

Director Privacy, Security, Compliance

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Benjamin Farrar has 20+ years of experience in global data regulation compliance, data privacy risk, information security, risk management, internal auditing and consulting.

A skilled translator of industry data laws, regulations, and security risk requirements into business operations. Collaborating successfully with information technology, legal, compliance, risk management and vendor functions. He has advised in multiple data regulated industries including Digital Marketing, Market Research, Financial Services and Healthcare.

Highlights include moderating public policy and data legislation development discussions with between industry and data regulators in Europe and the United States.

He holds professional certifications including Certified Information Privacy Professional (CIPP), Certified Information Privacy Technologist (CIPT), Certified Data Privacy Solutions Engineer (CDPSE), Certified Internal Auditor (CIA), Certified Information Systems Auditor (CISA) and designated as a Fellow of Information Privacy (FIP) from the International Association of Privacy Professionals (IAPP).

In 2021, he was selected to serve on the IAPP Research Advisory Board. The continued development and support for academic and private industry research related to responsible data collection, ethical data use and data privacy is an important personal and professional responsibility.

Jason Smith

General Counsel

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Jason is an experienced corporate counsel with a broad range of knowledge across multiple industries. Jason received his law degree from Emory University and began his legal career in Atlanta, Georgia as a commercial litigator where he represented major companies in complex litigation. Jason has also served as in-house counsel for a large financial services firm and several technology companies. Jason is passionate about ensuring the legal protection of his business clients and takes great pride in providing effective and practical counsel.

In his spare time, Jason is an avid car and travel enthusiast. He also enjoys staying active and running with his black lab, Mona.