The recAP
Lead routing best practices for faster follow-up
TL;DR Overview Every lead represents an investment. When an inquiry sits in a queue or reaches someone who cannot serve the prospect, you risk wasting acquisition spend and losing potential revenue. Effective lead routing helps…
TOP 500 LIVE 2026 recap
The ActiveProspect team returned to Las Vegas for TOP 500 LIVE at Caesars Palace. Bringing together home improvement executives, entrepreneurs, and sales and marketing experts, the event offered an opportunity to reconnect with the industry…
Client Elevation Summit: IGNITE 2026 recap
Before TOP 500 LIVE kicked off in Las Vegas, the ActiveProspect team brought home services leaders together for a day focused on a shared goal: making customer acquisition work better. Last week, Client Elevation Summit:…
Top 6 bot detection tools to try in 2027
TL;DR Overview Bots have become one of the biggest hidden threats to digital marketing and sales operations. While automation powers growth in many areas, malicious bots quietly undermine campaigns by submitting fake leads, inflating traffic…
Senja Spelman explores lead conversion, stronger partnerships, and scaling home improvement marketing
Senja Spelman is a home improvement marketing leader who helps companies lower marketing costs, grow appointment flow, and turn leads into revenue. She is the CEO & Founder of Sisu Synergy, a full-service marketing partner…