The recAP
LendingTree Summit 2025 Recap
The ActiveProspect team just returned from the 2025 LendingTree Mortgage Summit in Charlotte, and the ideas were flying as high as the planes at the Sullenberger Aviation Museum. This year’s summit brought together mortgage leaders,…
How to detect bots: Protect your marketing strategy from lead fraud and fake traffic
In today’s digital marketing landscape, automation plays a massive role in driving efficiency—but not all automation works in your favor. Behind every marketing dashboard filled with clicks, leads, and conversions, there’s an invisible factor that…
LeadConduit as a Boberdoo alternative: Choosing the right tool for your business
For businesses that buy, sell, or distribute leads, choosing the right software can make or break the efficiency and profitability of their operations. The lead generation ecosystem depends on fast, reliable, and compliant data flows—and…
How to buy Financial Services leads responsibly and profitably
The Financial Services industry is built on relationships, trust, and results. But even the best financial advisors and firms struggle with one consistent challenge: Finding a steady stream of qualified prospects. Between managing existing clients,…
Bot mitigation: What it is and how to do it right
Digital economies run on data, automation, and speed, but that same efficiency has opened the door for bots. Some are useful, powering search engines and digital assistants. Others are malicious, quietly draining ad budgets, generating…