The recAP
FCC lead generation ruling: A guide for lead buyers and publishers
If you’re a part of the bubbling, high-stakes marketplace for leads, the recent turn of events at the Federal Communications Commission (FCC) should be firmly on your radar. The FCC’s amendments to the Telephone Consumer…
ActiveProspect announces Nik Pai as Chief Product Officer
ActiveProspect, the platform for consent-based marketing, is pleased to announce the appointment of Nik Pai as its Chief Product Officer (CPO). In this role, Pai will spearhead the company’s product strategy, development, and innovation, driving…
Lead Generation World 2025 Recap
ActiveProspect kicked off the new year with an exhilarating trip to Lead Generation World (LGW) 2025, held at the iconic Hard Rock Hotel in Hollywood, Florida. Known as the ultimate gathering for lead generation professionals,…
Understanding FTC and FCC regulations for marketing
In the ever-evolving world of digital marketing, it’s essential to keep up with the rules to protect your brand and avoid penalties. Two of the most important regulatory bodies are the Federal Trade Commission (FTC)…
A guide to call center optimization: Strategies and best practices
Effective call center optimization is the cornerstone of success for businesses managing their own call centers, especially for lead aggregators and sellers handling call transfers to clients. In today’s competitive and highly regulated marketplace, the…