ActiveProspect Blog
How to enhance compliance & customer engagement in live chat interactions
In our recent webinar “Prioritize notice & consent with innovative chat & text solutions,” our Director of Professional Services, Michael Peronto, and our Director of Privacy, Security, and Compliance, Benjamin Farrar, had the chance to…
Lead generation & lead management automation guide for marketers
In the fast-paced world of online lead generation, it’s crucial for marketers to have effective digital marketing strategies in place in order to drive business success and growth. Understanding the nuances of lead capture automation,…
Lead flow: What it is & how to implement it
Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you effectively separate quality leads from junk ones? The answer lies in effective lead…
SMS marketing do’s and don’ts with the new FCC TCPA regulations
In our recent webinar, “Actionable strategies for TCPA-compliant texting and lead gen,” our Director of Professional Services, Michael Peronto, gathered experts Kristen McCormick, Head of Marketing at Hatch, and Bryan Behan, Senior Marketing Consultant at…
TCPA SMS compliance checklist: The ultimate guide
In today’s digital age, businesses leverage text messaging as a powerful tool for communication and marketing. However, with this power comes the responsibility to adhere to legal regulations, notably the Telephone Consumer Protection Act (TCPA).…