The recAP
Innovating Home Services with growth and smart lead gen strategies
In the heart of MGM Grand at LeadsCon 2025, ActiveProspect hosted a “Live from LeadsCon Webinar”. Ruben Ugarte, our GM of Home Services, and Will McGinnis, Director of Sales at FullThrottle, engaged in an insightful…
How to manage mortgage lead generation and lead buying strategies while staying compliant
Mortgage marketers face a unique challenge: they need to drive high volumes of leads while maintaining strict compliance with laws like the Telephone Consumer Protection Act (TCPA). Whether you’re generating leads in-house or purchasing them…
TCPA compliance for banks: The complete guide
Banks today face growing pressure to modernize marketing efforts without falling afoul of strict federal regulations. At the heart of these is the Telephone Consumer Protection Act (TCPA)—a law originally passed in 1991 but more…
Unpacking the new FCC TCPA revocation of consent rule
In our webinar “Don’t panic, prepare: Navigating the undefined world of robocalls and robotexts”, we delved into the evolving landscape of call center technology with attorney Puja Amin, Partner at Troutman Amin, LLP and TCPA expert Tammy Glover Fowler,…
The best strategies for mortgage lead scoring
Converting the right leads into borrowers isn’t optional—it’s critical to your ROI. That’s why mortgage lead scoring is more than just a marketing tool; it’s a competitive advantage. In a space where every lead counts,…