Welcome.

The advertising and lead generation industry is full of unique terminology and acronyms. This section is dedicated to providing a basic overview of frequently used terms and concepts. If you are new to the industry or looking to expand your knowledge, this is a great place to start!

Have other terms you'd like to see added? Contact Davin@activeprospect.com.

If you are looking for assistance with your ActiveProspect account, please refer to the knowledge base or contact Support.

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Getting Started Guide