Impact Integration
Forensiq
Overview
Sophisticated detection methods identify & block fraudulent leads so you can eliminate ineffective marketing spend and keep leads safe.
Appended Fields
Impact will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | Integration outcome (success or error). |
Reason | If the outcome is error, this is the reason why. |
Risk Score | Represents the likelihood an action was fraudulent |
Reason Code | The specific reason an action was marked as fraudulent |
Geo Data Org | Org where the action occurred |
Geo Data Country | Country where the action occurred |
Geo Data Speed | Connection speed |
Source Action Count | Count of actions for the given source ID |
Source Action Risk Ratio | Action Risk ratio for the given source ID |
Sub Source Action Count | Count of actions for the given sub source ID |
Sub Source Action Risk Ratio | Action Risk ratio for the given sub source ID |
Domain Action Count | Count of actions for the domain |
Domain Action Risk Ratio | Action Risk ratio for the domain |
Device Id | Device fingerprint of the visitor |
Pixel | When this output parameter is present, the tag has not completely executed and the riskScore is based on the visitor’s IP reputation |
Fields
The following fields are used by this integration and automatically added to your flow when missing.
| Field | Description |
|---|---|
Ip Address | IP address |
Reference | Reference |
Website | The URL for the website |
Campaign Id | Campaign ID |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |