How 4LegalLeads.com scaled quality without sacrificing ROI
Industry
CPG
Read Time
3 min
Summary
4LegalLeads.com partnered with ActiveProspect to protect lead quality, improve ROI, and confidently scale its publisher network without compromising performance. By leveraging TrustedForm Insights and ActiveProspect’s real-time monitoring capabilities, 4LegalLeads.com was able to identify fake activity, eliminate aged and suboptimal leads, and remove underperforming publishers before they impacted buyers. The result was a cleaner marketplace, stronger conversion rates, and a more scalable lead generation operation built on transparency and trust.
84% reduction in unwanted or aged leads
27% reduction in suboptimal leads
10% of low-performing publishers identified and removed
Problem
Despite having strong internal quality control and verification processes, 4LegalLeads.com continued to face challenges as its publisher network expanded. Maintaining consistently high lead quality at scale became increasingly complex—especially in an environment where bots, bad actors, and aged data could quietly enter the ecosystem.
To continue growing without sacrificing ROI or buyer trust, 4LegalLeads.com needed deeper visibility into lead behavior, stronger fraud detection, and tools that could surface quality issues early—before they affected performance or downstream conversions.
Solution
4LegalLeads.com implemented ActiveProspect and TrustedForm Insights to introduce real-time lead monitoring and deeper quality analysis across its network.
Using these tools, the team was able to:
- Detect and block thousands of non-human submissions
- Identify aged or recycled data before it reached buyers
- Pinpoint underperforming publishers and remove them from the network
- Continuously optimize lead flow using real-time insights
ActiveProspect is an absolutely critical part of our feedback loop. It acts not only as a first line of defense, but also as a deep research tool when following up on red flags and potential bad actors in the industry.”
Vince Wingerter, CEO & Founder
This approach allowed 4LegalLeads.com to reduce wasted spend, improve conversion performance, and confidently scale publisher relationships with quality controls in place.
Results
With ActiveProspect in place, 4LegalLeads.com significantly improved both lead quality and ROI:
- Eliminated 84% of unwanted or aged leads
- Cut 27% of suboptimal leads from its ecosystem
- Removed 10% of low-performing publishers
- Strengthened publisher scalability while maintaining strict quality standards
TrustedForm Insights now plays a central role in 4LegalLeads.com’s ongoing optimization strategy—helping ensure that only high-quality, compliant leads enter the network and reach buyers.
Company
4LegalLeads.com connects prospective clients seeking legal services directly with law firms in real time through inbound calls and exclusive leads. With a strong focus on quality, transparency, and performance, the company continues to scale its network while protecting buyer ROI and maintaining trust across its marketplace.
