June 20, 2024
All the things TCPA compliance, marketing automation, consent-based.
- Buzz from our blog: How the new FCC TCPA text message update affects your marketing program & How to download leads from Facebook lead ads
- The latest trending topics: Fourth Circuit broadens TCPA’s reach over “unsolicited advertisements”
- Podcasts we are listening to: Prioritize notice & consent with innovative chat & text solutions
- Consent-based marketing add-on spotlight: Litigator Scrub by Contact Center Compliance
BLOG BUZZ
FCC lead generation ruling guide
See some key points to keep in mind regarding FCC text messaging regulations, and explore the main questions for marketers to consider when leveraging SMS marketing strategies with attorney Alexandra Krasovec.
Continue on ActiveProspect
How to download leads from Facebook
Learn how to funnel your leads from Facebook lead ads directly into your CRM, autoresponder, or any other marketing software, where you can instantly create an appropriate follow-up response.
Continue on LeadsBridge
HEADS UP
With a decline of 7.9% from May 2024 and 15.3% from June 2023, the total amount of robocalls for June was just over 4.1 billion. The robocall blocking service YouMail counted 25.5 billion robocalls in 2024’s first six months, which was almost 10% fewer than in the first half of 2023, when 28.3 billion robocalls were tallied. In June, there were 137.5 million robocalls per day, which equates to 1,592 per second. That’s down 4.5% from May, which averaged 144.5 million robocalls per day and 1,673 per second.
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TRENDING TOPICS
🔥 Fourth Circuit broadens TCPA’s reach over “unsolicited advertisements”
The Fourth Circuit Court of Appeals recently reversed a lower court’s dismissal of a TCPA claim, adopting a broader interpretation of what constitutes an “unsolicited advertisement” under the Act. See how this could influence TCPA litigation strategies nationwide.
Continue on Faegre Drinker
🔥 ESIGN consumer disclosures are a must to meet TCPA requirements
The medium of choice for communicating with consumers electronically is rapidly migrating from email to texts. As a result, understanding the requirements of the TCPA and how those requirements may be implemented electronically under ESIGN are a must.
Continue on DLA Piper
🔥 Google Ads unveils tCPA Insight Box for demand gen campaigns
Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for demand gen campaigns. This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend.
Continue on Search Engine Land
🔥 Five major hurdles in lead generation and how to overcome them
Call centers that prioritize lead generation often experience low morale and high rates of turnover. Here are the five major hurdles that sales teams face, along with tech- and people-focused solutions forward-looking managers are using to surmount them.
Continue on Built In
🔥 Marketing text messages to known telephone numbers permitted
The Second Circuit Court of Appeals clarified that the TCPA’s definition of an ATDS does not extend to systems dialing from pre-existing lists and that text messages do not qualify as voice communications, establishing a clearer legal framework for companies to follow.
Continue on Faegre Drinker
ICYMI
In the fast-evolving digital landscape, navigating the complexities of lead-gen compliance is more crucial than ever. With new customer acquisition channels emerging seemingly every month, keeping up with evolving regulatory standards can feel like a maze. Watch our webinar to learn how to navigate this maze with a clear understanding of emerging lead-gen channels and the best compliance practices for each of them to help protect your business.
Watch now
WHAT WE’RE LISTENING TO
In this episode of ActiveProspect’s FCC Series Podcast, our expert panelists delve into the evolving landscape of call center technology and discuss key strategies to ensure compliance with the FCC’s latest TCPA updates in 2024 and beyond. Discover innovative approaches for calling and texting to help navigate the regulatory challenges while maximizing operational efficiency.
Listen now
ACTIVEPROSPECT PARTNER SPOTLIGHT
Litigator Scrub by Contact Center Compliance
Explore the Litigator Scrub add-on by Contact Center Compliance and see how adding it to your LeadConduit flow can help you enhance your lead acquisition processes.
Learn more
MEME OF THE WEEK
