June 20, 2024
All the things TCPA compliance, marketing automation, consent-based.
- Buzz from our blog: FCC lead generation ruling guide for lead buyers and publishers & Everything you need to know about Facebook Conversions API
- The latest trending topics: The number of TCPA lawsuits remains exceptionally high
- Podcasts we are listening to: Mastering TCPA compliance in your SMS marketing program
- Consent-based marketing add-on spotlight: Shape
BLOG BUZZ
TFCC lead generation ruling guide
Read this guide to not only understand the FCC’s ruling and its implications, but to also be well-equipped to steer your lead generation practices toward a compliant and prosperous future with the help of TrustedForm.
Continue on ActiveProspect
Facebook Conversions API guide
Discover how Facebook Conversions API allows businesses to deliver personalized advertising experiences, all whilst maintaining data privacy, through the help of LeadsBridge automated integrations.
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HEADS UP
In April 2024, there was a 26.2% increase in TCPA lawsuits compared to the year-to-date figures. Historically, the number of TCPA class actions (precisely 92) remains exceptionally high. Furthermore, approximately 44% of the plaintiffs who initiated lawsuits in April 2024 had previously filed at least one other lawsuit.
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TRENDING TOPICS
🔥 FCC’s one-to-one consent FAQs
Legal advisor Eric J. Troutman of TCPA World answers some of the most critical questions about the FCC’s one-to-one consent ruling. Since there is still a lot of confusion around this topic in the industry, he took it upon himself to share some clarity.
Continue on TCPA World
🔥 FCC announces effective date of Net Neutrality order
On April 25, 2024, the FCC adopted a Declaratory Ruling restoring Net Neutrality and bringing back a national standard for broadband reliability, security, and consumer protection. A notice was then published establishing an effective date of July 22, 2024, for these rules.
Continue on FCC
🔥 Global Marketing Automation Business Report 2024-2030
In 2023, the worldwide market for Marketing Automation was valued at approximately US$4.8 billion. By 2030, it is expected to grow to US$9.1 billion, with a compound annual growth rate (CAGR) of 8.1% from 2023 to 2030.
Continue on Search Engine Land
🔥 Massive FCC fines and what you should learn from them
The major wireless carriers AT&T, Verizon, Sprint, and T-Mobile were fined nearly $200M for “illegally sharing access to customers’ location data”. These fines highlight one of the most public wins of the FCC’s Privacy and Data Protection Task Force.
Continue on Yahoo Finance
🔥 Best lead generation companies
With numerous channels available, understanding the most effective way to attract new customers is crucial. Find the top lead generation companies that can help you increase conversion rates and enhance your overall profitability.
Continue on U.S.News
🔥 Demand generation vs. lead generation
If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. A report from HockeyStack says a dem gen strategy is superior to lead generation. Find out why.
Continue on MarTech
🔥 Marketing 2.0: Embracing the AI-powered future
We are observing a significant transformation in marketing driven by the swift progress of AI. This transformation revolutionizes how organizations engage with clients, understand market dynamics, and strengthen their strategies. See how AI is rapidly reshaping the industry.
Continue on Forbes
ICYMI
As regulatory landscapes evolve, staying compliant with the FCC’s latest changes in the TCPA and other privacy laws is more crucial than ever. Watch our webinar to help your business prepare for the complexities of sustained future compliance within your organization. Don't let the shifting standards catch you unprepared - watch this expert-led discussion and gain the clarity and tools necessary for both immediate and long-term compliance planning.
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WHAT WE’RE LISTENING TO
In this episode of ActiveProspect’s FCC Series Podcast, our Chief Revenue Officer, Margaret Wise, and our Director of Privacy, Security, and Compliance, Benjamin Farrar, sit down with attorney Alexandra Krasovec from Manatt, Phelps & Phillips, LLP, to explore the new frontier of compliant communication.
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ACTIVEPROSPECT PARTNER SPOTLIGHT
Shape
Explore the Shape integration and see how adding it to your LeadConduit flow can help you enhance your lead acquisition processes.
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MEET AN ACTIVEPROSPECT EXPERT
Introducing the people behind the logo
At ActiveProspect, we're backed by an amazing group of people, just like yourself. Sit down with our Customer Success Specialist, Mitchell Doris, and get to know him better!
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MEME OF THE WEEK
