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September 12, 2024

All the things TCPA compliance, marketing automation, consent-based.

As seasoned industry experts, we are committed to delivering top-notch information to power up your business. Brace yourself for a thrilling journey where you'll explore:

  • Buzz from our blog: FCC one-to-one consent rule update & How to create a Facebook ads funnel

  • The latest trending topics: FCC proposes new rule to regulate AI-generated content

  • Podcasts we are listening to: Navigating risk and reward in lead generation

  • Consent-based marketing add-on spotlight: Airtable - Table Lookup

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BLOG BUZZ

FCC one-to-one consent rule update

Take a closer look at the FCC one-to-one consent, examining its importance, the main requirements, exceptions, best practices for compliance, and the repercussions of not complying.
Continue on ActiveProspect

How to create a Facebook ads funnel

Learn all you need to know about how to create a Facebook ads funnel that both captures attention and converts prospects into customers, along with tools and integrations that can help you do that.
Continue on LeadsBridge

HEADS UP

🚨 FCC proposes new rule to regulate AI-generated content
On August 7, 2024, the FCC adopted a Notice of Proposed Rulemaking (NPRM) that seeks to implement new rules regarding artificial intelligence (AI) in calls and texts. The proposed rule defines the term ​"AI generated call," requires callers using AI-generated content to make certain disclosures, and provides exemptions for individuals with speech or hearing disabilities.
Learn more

TRENDING TOPICS

🔥 Maryland Federal Court delineates when consent to receive calls must be in writing
A Maryland court denied DentalPlans.com's summary judgment in a TCPA case, highlighting the necessity for explicit written consent for telemarketing. The court differentiated between renewal and "winback" calls, the latter lacking proper consent, thus violating TCPA guidelines.
Continue on JDSupra

🔥 FTC announces increased fees for National Do Not Call Registry access
On August 27, 2024, the Federal Trade Commission (FTC) unveiled updated fees for accessing phone numbers on the National Do Not Call Registry. The raised fees will take effect on October 01, 2024, increasing the cost of compliance for telemarketers.
Continue on TCPAWorld

🔥 Telecom behind AI Biden robocall settles with FCC for $1 million
A Texas-based voice service provider has agreed to pay a $1 million fine and adopt stricter verification measures to prevent robocalls and spoofing, settling with the FCC. This follows AI-generated robocalls in New Hampshire, spoofing a Democratic official's number.
Continue on Slashdot

🔥 Contract language brings telemarketing TCPA allegations to a halt
The US District Court for the Southern District of Texas recently clarified when calls or texts are telemarketing under the TCPA in Bradford v. Sovereign Pest Control, emphasizing the role of contractual language and context.
Continue on Mintz

🔥 Using content & SEO strategies to turn websites into lead gen machines
Effective SEO relies on user-centric content that addresses needs, demonstrates expertise, and reduces friction, boosting search rankings. Yet, challenges like niche keyword low volume, technical issues, and competition make SEO increasingly difficult.
Continue on Demand Gen Report

ICYMI

💡 Navigating risk and reward in lead generation
As the landscape of lead generation becomes more complex, the stakes grow higher. With potential TCPA fines looming over every decision, how comfortable are you with your current risk profile? In our latest FCC-centric webinar, industry leaders Dan Lilly, Compliance Officer at Excel, and Benjamin Farrar, Director of Privacy, Security, and Compliance, will guide you through the complexities of managing risk without sacrificing traffic.
Watch now

WHAT WE'RE LISTENING TO

In this episode of ActiveProspect's FCC Series Podcast, our expert panelists will guide you through the FCC's recent changes to TCPA regulations, focusing on the implications for call centers and brands that use automated dialing systems (ATDS).
Listen now

ACTIVEPROSPECT PARTNER SPOTLIGHT

Airtable - Table Lookup
Explore the Airtable - Table Lookup integration and see how adding it to your LeadConduit flow can help you enhance your lead acquisition processes.
Learn more

MEME OF THE WEEK