Momentum Solar saves millions by fixing lead quality at the source
Industry
Home Services
Read Time
3 min
Summary
Momentum Solar partnered with ActiveProspect to dramatically improve lead quality, reduce wasted spend, and strengthen compliance across its lead acquisition strategy. By fully implementing LeadConduit and integrating TrustedForm and SuppressionList, Momentum Solar gained complete control over which leads entered its funnel. The result was substantial cost savings, cleaner data, and higher-performing leads—driving stronger ROI without sacrificing compliance.
$4.1M saved in just 90 days
99,794 low-quality leads rejected before CRM entry
69.2% duplicate leads identified using SuppressionList
Problem
Momentum Solar relied heavily on large-scale lead acquisition but lacked sufficient filtering and validation early in the lead lifecycle. As a result, the company was paying for duplicate leads, leads outside its service area, and leads that failed to meet internal quality or compliance standards.
Although LeadConduit was already in place, Momentum Solar was not yet leveraging the full breadth of the ActiveProspect platform. Without deeper suppression, consent verification, and lead-level insights, inefficient spend and operational friction continued to impact performance and profitability.
Solution
By expanding its use of the ActiveProspect platform, Momentum Solar activated LeadConduit’s advanced routing logic and integrated additional tools to enforce quality and compliance at the point of intake.
With SuppressionList and TrustedForm working together inside LeadConduit, Momentum Solar was able to automatically identify and reject undesirable leads—including duplicates, non-serviceable locations, and leads lacking valid consent—before they reached internal systems.
With LeadConduit, we can create different flows with different rules, allowing us to look beyond a black-and-white approach of lead intake.”
Josh Buma, VP of Growth & Performance Marketing
This smarter, rules-based approach enabled Momentum Solar to significantly reduce wasted spend, protect against compliance risk, and focus resources on leads most likely to convert. In just 90 days, the company rejected nearly 100,000 low-quality leads and saved over $4 million—while building a more scalable, compliant lead operation.
Company
Momentum Solar is a leading home services provider specializing in residential solar installation. The company focuses on performance-driven growth through data-backed marketing strategies, operational efficiency, and high-quality lead acquisition.
