The surprising reason home services buyers should pay MORE per lead

There’s a fine line between optimizing your marketing spend and simply throwing money in the garbage. In the Home Services industry, navigating that line can be a huge challenge!

Over the course of this webinar, we’ll share proven strategies that will revolutionize your lead optimization process. Read below to see all the areas we’ll be covering!


  • The surprising reason you should be paying more per lead
  • Tricks for deciphering a quality lead from a junk lead
  • Why speed to lead is so critical to convert leads to appointments
  • CAC 101: How to determine cost of acquisition
  • Cost per lead vs. cost per sale: The difference between each and why it matters