The recAP
Financial Services
How to manage mortgage lead generation and lead buying strategies while staying compliant
Mortgage marketers face a unique challenge: they need to drive high volumes of leads while maintaining strict compliance with laws like the Telephone Consumer Protection Act (TCPA). Whether you’re generating leads in-house or purchasing them…
TCPA compliance for banks: The complete guide
Banks today face growing pressure to modernize marketing efforts without falling afoul of strict federal regulations. At the heart of these is the Telephone Consumer Protection Act (TCPA)—a law originally passed in 1991 but more…
The best strategies for mortgage lead scoring
Converting the right leads into borrowers isn’t optional—it’s critical to your ROI. That’s why mortgage lead scoring is more than just a marketing tool; it’s a competitive advantage. In a space where every lead counts,…
How to mitigate TCPA risk for banks and financial services firms
In the complex world of financial services, adhering to the Telephone Consumer Protection Act (TCPA) has become crucial. Banks and financial institutions can face serious legal and financial consequences if they don’t follow TCPA compliance…
How to manage lead buying and lead generation in banking and be compliant
Lead generation in banking is essential for attracting new customers and growing revenue, but it comes with significant compliance challenges. Banks must maintain that their lead generation and purchasing strategies adhere to TCPA (Telephone Consumer…