April 11, 2024
All the things TCPA compliance, marketing automation, consent-based.
- Buzz from our blog: Complete FCC lead generation ruling guide & How to use Google Sheets as a CRM
- The latest trending topics: IMC is fighting with the FCC over the new one-to-one consent ruling
- Podcasts we are listening to: The critical role of strategic partnerships in performance marketing
- Consent-based marketing add-on spotlight: BriteVerify for phone and address validation
BLOG BUZZ
Complete FCC lead generation ruling guide
The FCC’s amendments to the TCPA have permanently altered the lead gen strategies of both lead buyers and publishers. Steer your lead gen practices toward a compliant and prosperous future with TrustedForm!
Continue on ActiveProspect
How to use Google Sheets as a CRM
Google Sheets can be used to store important lead and customer-related data, track your sales funnel, and automate your marketing campaigns. See the pros and cons of using it as a CRM and how to do it.
Continue on LeadsBridge
HEADS UP
U.S. Senators Dick Durbin and Jan Schakowsky are championing reintroduction of the Protecting American Consumers from Robocalls Act. This legislation aims to revise the existing Telephone Consumer Protection Act by zeroing in on telemarketing communications that lack the explicit consent of consumers. The proposed bill pledges to arm all telephone users, including small business owners, with the right to claim damages as soon as they receive an unsolicited telemarketing call.
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TRENDING TOPICS
🔥 Courts continue to scrutinize pleadings in TCPA cases
A couple of recent district court decisions confirm that courts across the country continue to scrutinize and will dismiss complaints that contain conclusory and/or contradictory allegations without facts to support plaintiffs’ TCPA claims.”
Continue on The National Law Review
🔥 Five TCPA compliance tips
Businesses operating without regard for TCPA compliance can incur massive civil penalties. As such, it is important to keep these five TCPA compliance tips in mind as measures that companies should implement in their telemarketing practices and procedures.
Continue on Mondaq
🔥 IMC asked an appellate court to stay the enforcement of the FCC’s 1-to-1 ruling
IMC recently submitted a formal request to postpone the implementation of the FCC's 1-to-1 regulation. IMC contends that the dual standards for obtaining express written consent - distinctly for marketing and non-marketing purposes - breach the agency’s rules.
Continue on TCPA World
🔥 Navigating AI in marketing: Balancing innovation with integrity
The marketing landscape is constantly evolving, with AI standing out as a powerful tool. However, AI tends to generate factually incorrect information. While this raises concerns, it shouldn't deter marketers from exploring the benefits of responsible AI implementation.
Continue on Forbes
🔥 Top 11 AI lead generation software tools of 2024
AI lead generation software automates and improves the process of finding and capturing potential leads for a business. Explore the top AI lead generation software for different use cases and teams to help you discover the best solution for your company.
Continue on eWeek
ICYMI
Never miss updates related to FCC, FTC, TCPA, and more! Delve into the recent regulatory shifts impacting the lead generation industry. Our carefully selected content provides crucial knowledge for lead buyers, generators, and sellers, helping you stay ahead in the rapidly evolving compliance landscape.
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WHAT WE’RE LISTENING TO
In this episode of the One Liners Podcast, fellow industry leaders talk about the critical role of strategic partnerships in performance marketing. Learn how partnerships can amplify your reach and impact and see real-world examples of partnerships driving performance marketing success.
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ACTIVEPROSPECT PARTNER SPOTLIGHT
BriteVerify (phone & address validation)
Explore BriteVerify for phone and address verification and see how adding it to your LeadConduit flow can help you enhance your lead acquisition processes.
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MEET AN ACTIVEPROSPECT EXPERT
Introducing the people behind the logo
At ActiveProspect, we're backed by an amazing group of people, just like yourself. Sit down with our Director of Partnerships, Yung Chung, and get to know him better!
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