If you’re an insurance carrier, do you know where the data leads you’re purchasing are being generated? Does the Centers for Medicare & Medicaid Services (CMS) require you to document where these consumer leads are coming from?

For insurers who abide by CMS marketing regulations, verifying a lead’s website of origin is no longer optional. In the words of CMS, “[Insurers] are responsible for first tier, downstream or related entities’ (FDRs) adherence to all terms and conditions of the organization’s contract with CMS, including compliance with all applicable Medicare laws and regulations, when acting on the plan’s behalf… This requires FDRs to identify the origin of the enrollment lead.” 

Luckily, you can now document exactly where and when your leads were generated with our TrustedForm tool!

The TrustedForm Script lives on thousands of web forms globally and tracks the consumer’s interaction with the web form, while capturing event level data points. This means that with TrustedForm, you can accurately capture the domain for every individual lead that enters your system — and no longer have to rely on your downstream to pass you information about where your lead was generated. Since TrustedForm collects your first-party data, you can easily identify the website of origin without relying on anyone else!  

If you’re not familiar with it, TrustedForm is the industry standard for documenting consent and certifying the authenticity of internet leads. While many businesses across industries use TrustedForm to prove consumer consent and remain compliant with the Telephone Consumer Protection Act (TCPA), all too many are unaware that TrustedForm data offers far more than just this compliance! 

Every lead documented via TrustedForm also gathers valuable information about the lead generating event itself. Information like:

  • Originating domain URL 
  • Lead age
  • Geolocation
  • Browser
  • Device type
  • Time spent on form

So, whether you’re looking to document a lead’s origin to comply with CMS standards, document and verify proof of consumer consent to contact, or you’re just interested in learning more about your leads to make smarter purchasing decisions, TrustedForm offers it all. 

Contact us below to schedule a personalized TrustedForm demo today!

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