Confidence & compliance: How insurance marketers are adapting to lead gen shifts
In our webinar “Insurance Perspective | Navigating 2025’s Shifting Landscape,” we delved into the evolving world of insurance lead generation, exploring the industry’s current state and how compliance and technology are shaping its future. Industry…
New integration alert: Fenris Customer 360 & Property Details
In a world where milliseconds matter and data accuracy drives conversions, speed and intelligence aren’t just nice to have – they’re critical. That’s why we’re excited to announce a powerful new integration between ActiveProspect and…
From click to conversion: The role of data enrichment
In our recent webinar, “The power of data: How data enhances lead generation and buyer performance,” Matt Fraser, our GM of Insurance, had the opportunity to engage in a stimulating discussion with Jennifer Linton, the…
Prior Express Written Consent for TPMOs: CMS Medicare issues new rules
The Centers for Medicare & Medicaid Services (CMS) has recently taken steps to enhance consumer safeguards within the Medicare Advantage (MA), Medicare Part D, and Medicare Supplement plans market. Through a newly issued ruling, CMS…
The top 5 add-ons every insurance brand needs
In today’s digital world, insurance providers face unique challenges in their industry, including blocking unwanted leads, identifying higher intent leads, lowering their cost per acquisition, and gaining confidence with compliance efforts. For this reason, they…