The recAP
Compliance
TCPA consent: The complete guide for marketers
TL;DR Overview TCPA consent is not something that can be overlooked. It’s mandatory and regulated by U.S. federal law. For this reason, it’s vital for marketers and advertisers to comply with the TCPA consent agreement,…
The complete TCPA express written consent checklist
TL;DR • Prior express written consent (PEWC) is a TCPA requirement for many telemarketing calls and text messages sent using an autodialer, prerecorded voice, or similar automated technology. • TCPA compliance matters because businesses that…
Bot mitigation solutions: Best practices for lead buyers
TL;DR Overview: Who this guide is for This guide is for performance marketing, lead operations, and digital marketing managers at businesses buying leads at scale. You may have already implemented a bot mitigation solution and…
Bot detection techniques: How lead buyers can identify fraudulent leads
TL;DR Overview This guide is for lead buyers who have already seen warning signs that bot-generated leads are entering their pipeline. Maybe your sales team is reporting strange conversations. Maybe call center agents are chasing…
Bot protection and mitigation: How businesses can choose the right approach
TL;DR Why the difference matters As bot activity becomes more sophisticated, businesses need a clearer understanding of the terms used to describe their defenses. Two terms often used interchangeably are bot protection and bot mitigation.…