LeadsCon 2023 Recap
There is nothing quite like LeadsCon.
Founded in 2007, LeadsCon showcases the best people and companies in vertical media and engagement advertising. Over 5,000 people rely each year on LeadsCon for unparalleled insights and access to marketing leaders.
ActiveProspect was honored once again to attend the lead gen industry’s largest event and connect with numerous people aiming to navigate the shifting landscape of lead gen & performance marketing.
Undoubtedly, the highlight this year for us was watching ActiveProspect’s CEO and Founder Steve Rafferty accept the fourth-annual Tim Burke Pioneer Award!
Honoring the late Tim Burke, the Consumer Consent Council created the Tim Burke Pioneer Award in 2019 to recognize exceptional individuals going above and beyond to make a significant impact within the performance marketing space.
Rafferty started ActiveProspect in 2004 after experiencing firsthand the problems his customers faced when managing online lead generation campaigns. Armed with a vision and a consent-based approach, Rafferty has worked tirelessly to improve the performance marketing space for consumers.
“I’m incredibly grateful to all the people who have supported me over the years, allowing me to live my dream of being an entrepreneur,” shared Rafferty.
“Those leads we process are people. How is our relationship with them? Do we give more or do we take more, and how do we give more to the consumer? What consumers want is more control; control over who gets their data, who contacts them, and when they get contacted. We should all be working toward giving them that control and that’s what consent-based marketing is all about.”
As Rafferty wrapped up his acceptance speech, he touched on the inevitability and embracing of change. “This is a really young industry. It’s only about 25 years old, and while I’ve been here it’s changed tremendously. It’s going to continue to change and quite frankly, it has to change. So I really look forward to working with all of you to help drive that change.”
Guided by Rafferty’s leadership, ActiveProspect will continue to be the change we need to see in the performance marketing space.
LeadsCon 2023 was an unparalleled success and it was a pleasure to be able to connect with several new and familiar faces across all verticals at this one-of-a-kind event. Once again our AP socks were a smash hit and we want to thank everyone who stopped by Booth 523 or scheduled meetings to learn about our consent-based marketing platform.
If you were unable to attend or find the time to stop by our booth, don’t worry, ActiveProspect is going to more events than ever before this year. Check out our full schedule of events, conferences, and webinars, or reach out to us directly now.
See you next year, LeadsCon!