June 12, 2025
Welcome to InsideCBM - your trusted source for the latest on TCPA compliance, marketing automation, and consent-based lead generation.
What’s inside:
🚨 Heads up - TCPA class actions are doubling
🔥 Trending topics - Freeform opt-outs are the new TCPA minefield
📚 Latest insights - TCPA text messages guide
🎥 ICYMI - A fireside chat with Home Services pros
🎧 Podcast pick - Preparing for the next phase of growth
🤝 Partner spotlight - Trestle (phone validation)
💻 Featured jobs - Help shape the future of consent-based marketing
🚨 HEADS UP!
TCPA class actions are doubling
TCPA class action filings have more than doubled year over year—up 108% through April 2025. With 78% of April cases filed as class actions, the risk to businesses is higher than ever. If TCPA compliance isn’t a priority, it’s time to rethink.
🔥 TRENDING TOPICS
Freeform opt-outs are the new TCPA minefield
With the FCC’s revocation rules now live, vague opt-out phrases like “cease and desist” must be honored. But many companies still rely on keyword-only SMS filters—leading to lawsuits like the latest TCPA class action against American First Finance.
Read more on TCPA World
TCPA “Quiet Time” lawsuits are on the rise
A wave of class actions is targeting calls made between 9 p.m. and 8 a.m.—known as TCPA Quiet Time. Plaintiffs’ lawyers argue consent must be specific for off-hours calls. With the FCC offering little clarity, businesses should tread carefully.
Read more on JDSupra
Ready to automate smarter with AI? Start here
AI automation doesn’t have to be overwhelming. Start small, focus on real needs, and scale with purpose. These 7 practical tips will help you avoid common traps and build automations that actually improve your marketing workflows.
Read more on MarTech
Lead gen in 2025: It’s about value, not volume
The rules of lead generation have changed. In 2025, it’s all about quality over quantity, buyer intent, real personalization, and human connection. Businesses that combine smart tech with empathy will be the ones that truly stand out—and win.
Read more on Markets Herald
AI is reshaping marketing automation in 2025
Agentic and generative AI are transforming marketing automation—boosting personalization, streamlining workflows, and driving higher ROI. Leaders like HubSpot, Salesforce, and Oracle stand out for delivering smart, scalable solutions that move fast.
Read more on PR Newswire
📚 LATEST INSIGHTS
TCPA text messages: Rules and regulations guide
SMS marketing can drive big results—but only if it’s compliant. Our latest guide breaks down 2025 TCPA text message rules, consent requirements, and how tools like TrustedForm help reduce risk.
Continue on ActiveProspect
Meta ads best practices to follow in 2025
Meta ads can drive serious results—if you know how to use them. This guide shares the top Meta ads best practices to help you stand out, convert more leads, and scale efficiently in 2025.
Continue on LeadsBridge
🎥 IN CASE YOU MISSED IT
A fireside chat with Home Services pros
Join top leaders in Home Services for a live session on tech-driven growth. Discover real-world strategies to streamline lead intake, boost performance, and deliver standout customer experiences in an evolving, competitive market.
Watch recording
WHAT WE'RE LISTENING TO
Joey Liner, Chief Consultant and Strategist at Liner Connections, and Jessica Manna, VP of Growth at Better Mortgage, dive into what it really takes to prepare for your next phase of growth—from smarter lead strategies to building a high-performance team. Catch all the insights from their LeadCon session!
Listen now
ACTIVEPROSPECT PARTNER SPOTLIGHT
Trestle - Phone validation
Add Trestle to your LeadConduit flow to instantly validate phone numbers, reduce lead waste, and boost contact rates with cleaner, high-quality leads.
Learn more
MEME OF THE WEEK
