A complete guide to home remodeling leads
The home remodeling industry is simultaneously one of the most competitive and lucrative industries in the United States. It is rare to find an industry that exceeds $400 billion, where no single company possesses greater…
ActiveProspect’s Steve Rafferty wins the 2023 Tim Burke Pioneer Award
ActiveProspect CEO/Founder Steve Rafferty was presented the 2023 Tim Burke Pioneer Award on March 14, at LeadsCon in Las Vegas. Honoring the late Tim Burke, the Consumer Consent Council created the Tim Burke Pioneer Award…
LeadsCon 2023 Recap
There is nothing quite like LeadsCon. Founded in 2007, LeadsCon showcases the best people and companies in vertical media and engagement advertising. Over 5,000 people rely each year on LeadsCon for unparalleled insights and access…
Best practices for mitigating call transfer risk
In our first article dedicated to call transfer strategies, we discussed how call transfers can be an efficient way to allocate resources, only connect with interested leads, and improve ROI. Call transfers are an important…
Optimal Lead Distribution Methods for Buyers and Sellers
Whether you are a lead buyer or a lead seller, an effective and efficient lead distribution system is imperative for sustainability and viability in a complex and dynamic marketplace. While the process is typically automated,…