FCC lead generation ruling: A guide for lead buyers and publishers
If you’re a part of the bubbling, high-stakes marketplace for leads, the recent turn of events at the Federal Communications Commission (FCC) should be firmly on your radar. The FCC’s amendments to the Telephone Consumer…
TCPA SMS compliance checklist: The ultimate guide
In today’s digital age, businesses leverage text messaging as a powerful tool for communication and marketing. However, with this power comes the responsibility to adhere to legal regulations, notably the Telephone Consumer Protection Act (TCPA).…
Exploring the FCC regulations around robocalls technologies
Overview After the Federal Communications Commission (FCC) updated the Telephone Consumer Protection Act (TCPA) in December 2023 to close the “lead generator loophole,” many in the lead-gen ecosystem were left with more questions than answers.…
The complete guide to the Telemarketing Sales Rule (TSR)
In the dynamic realm of lead generation and acquisition, maintaining compliance with regulations is a critical aspect of operational success and legal safety. Every professional in this industry is well-versed in Telephone Consumer Protection Act…
Financial Brand Forum 2024 Recap
Last week, the ActiveProspect team had the privilege of attending and exhibiting at the prestigious 2024 Financial Brand Forum, held at the luxurious Aria Hotel & Resort in Las Vegas. As the world’s elite conference…