More than half of all American homeowners remodel their homes each year and this number is expected to continue to grow as more people are opting to remodel old or existing homes as opposed to buying new ones. In particular, bathroom remodeling has emerged as one of the most popular remodeling projects for homeowners.
Every homeowner will eventually need to –or should need to– remodel their bathroom; whether that be as a part of a larger home remodeling project, functionality, or perhaps they are simply tired of looking at dated wallpaper every morning.
With this market of ever-increasing potential, bathroom remodelers are frantically searching for the best leads to convert to sales. From lead generation campaigns, to marketing strategies, to online advertising, this guide on bathroom remodeling leads has you covered.
What are bathroom remodeling leads?
Bathroom remodeling leads are homeowners, but more specifically, they are often new homeowners looking to make changes to their recently purchased abode. New homeowners (less than one year) are statistically more likely to spend twice the amount of money on a home renovation project than long term homeowners (six years or more).
However, long term homeowners should not be ignored because that demographic still accounted for a remodeling median spend of $15,000 in 2021.
The remodeling market is lucrative and bathrooms are one of the top priorities. With bathroom remodeling leads increasing, how can companies increase their competitive edge in this vast market?
Enter: Lead generation campaigns.
Why run lead gen campaigns for bathroom remodeling?
Lead generation campaigns are important for every business, but especially in this expansive industry, these campaigns can help establish a pool of potential buyers from this ocean of opportunity.
A company’s successful lead generation campaign should consist of several within an overall strategy: SEO, website optimization, email marketing, social media, and referrals are all examples.
Successful campaigns can help expedite the sales funnel process and convert your leads into a sale faster. There are several different lead generation strategies and today we want to highlight five of the most popular, and ways to optimize each approach.
Bathroom remodeling lead generation strategies
Search engine optimization (SEO) is a digital marketing strategy designed to place your company higher on a search engine results page, thus attracting more traffic to your company’s website. So when people Google “bath remodeling,” your company appears toward the top of the list and increases the likelihood that this consumer will visit your website and enter your sales funnel.
In order to optimize your SEO strategy, a marketing team needs to conduct thorough SEO research to identify what words and phrases are helping companies raise the ranks on search engines. Secondly, your company needs to embrace the usage of these keywords and phrases throughout your website. Simply sprinkling buzz words in unpopular blogs will not suffice.
The repeated use of key words will help the information read more organically and make your company synonymous with what consumers are searching for.
2. Optimize website for conversions
We live in a digital age and your website is your greatest tool. Consumers will almost always visit your website before making a purchase and this experience could make-or-break a potential sale. Your website needs to balance being informative without feeling overwhelming, helpful but never patronizing, and succinct without seeming sparse.
While difficult, an optimized web page can lower lead acquisition costs and empower consumers to do the heavy lifting for you. There are a myriad of ways to design your website, but one application should be featured on all of them: a contact information form.
This form could be labeled anything to entice sign-ups, from “Get quote now” or “Get started now” like the Zintex Remodeling Group.
With a sign-up option, customers can directly enter your CRM and you can begin to nurture them toward a future conversion.
3. Email marketing
Email marketing is an essential part of all lead generation strategies because it is a simple way to connect with prospective, current, and former customers. These campaigns can help spread the good word about your company and increase the likelihood of future sales or cross-sales with different product offerings.
Newsletters are a great example of standard email marketing and afford you the opportunity to talk about anything you want: new products, customer testimonials, holiday sales, philanthropic efforts. Email marketing is an efficient approach to simulate a one-on-one conversation with thousands of consumers.
4. Social media
Social media is a cost effective way to connect with consumers whether you are using Facebook, TikTok, LinkedIn, Twitter, Instagram, or even Myspace. Okay, maybe not the latter.
These platforms allow you to engage with millions of consumers and share valuable information in a less formal manner. A process that is made easier with the use of social media management tools. You can build your social media presence with engaging content like “Five remodeling mistakes every first-time homeowner makes,” but the key to successful social media lead generation is diversification.
Without a diversified approach (videos, pictures, celebrity endorsements, “how-to’s,” testimonials, etc.), your channel could quickly become stale and dismissed as a bad commercial. Keep it fresh, informative, and keep it fun.
Good work should ever go unnoticed, and a strong referral network can ensure that your company’s good work never does. You can rely on the good will of a consumer to spread the word of your business, or you can entice them with discounts: “Save 10% on your next remodel by referring us on Facebook.”
The referral industry has advanced well beyond your neighbor telling you about the incredible savings at the local hardware store. There are now several websites dedicated to company referrals. One of the most popular is Get The Referral.
Referrals are a great way to build a community of trust and a way to turn every customer into a repeat customer in the future.
With these tips, you’ll attract more customers to your business in no time. However, a contractor lead generation strategy can be challenging to create if you have no experience in the following areas. If you’re new to business promotion, consider hiring a marketing company.
Power bath lead generation with LeadConduit and TrustedForm
ActiveProspect’s LeadConduit is a real-time lead optimization platform that empowers you to take action on your leads by customizing lead flow, enhancing leads with additional data, filter and reject leads, and deliver it all straight to your CRM. LeadConduit is valuable for any bathroom remodeling company seeking to enhance lead acquisition, lead optimization, compliance, and lead distribution.
TrustedForm is an essential tool for every company’s lead generation efforts to ensure TCPA compliance. With TrustedForm, companies can capture every lead generation event as the form is completed, issue certificates of lead authenticity that can be both retained and shared, and retain a certificate for every lead you generate to ensure your business is protected from TCPA fines and litigation.
Whether you are generating leads for your own use or to sell, all bathroom remodeling lead generation campaigns should be equipped with the protection from TrustedForm.
Bathroom remodeling marketing strategies
1. Display customer Reviews
If you are doing good work, prove it. Consumers want to see proof of satisfaction and there is no more apt source for that than customer reviews. Reviews for your company should be easily accessible on your website and should demonstrate the high quality services you guarantee to provide.
Bath Planet features an extensive reviews page where anyone can read reviews from manufacturers or dealers. This level of transparency can help prospective consumers feel more confident in what they are purchasing.
Even the occasional negative review provides a unique customer service opportunity. Follow-up with the unsatisfied customer, remedy the situation, and offer them the opportunity to complete an addendum to their original review.
Branding refers to the identity and story of a company that makes it stand out from competitors, and it is one of the most important aspects of marketing. How do you want others to perceive your company? When consumers hear of your brand, do they think of reliability or shoddy workmanship?
When consumers think of Kohler, they immediately think of innovative products that can transform their home into a sleek, state of the art world of relaxation and indulgence.
Leaving a lasting impression so consumers will remember your company long after they have left your website or social media page is the first step in developing a long relationship.
3. Digital Showroom
In the 1996 film, Jerry Maguire, Cuba Gooding Jr. famously shouts, “Show me the money!” to Tom Cruise. While most businesses want to tell that to consumers, it is important to think of it a little differently. If you think of your consumers shouting, “Show me where my money goes,” you can utilize your digital showroom as a way to directly show them.
In an increasingly digital world, it is rare to have consumers walk through a brick and mortar remodel design in an actual store. Instead, you have to bring it to them. Create an immersive showroom on your website so the consumer can actually visualize and feel themselves in there. You can even take it a step further with a custom design and tour option that puts the consumer in charge.
Show your customer’s where the money will go, make it feel real, and they will show you the money.
Bathroom remodeling digital advertising strategies
Most bathroom remodel Google ads are designed to show you a company’s most viewed or purchased product. This is not the time to display your most expensive touch-activated floor heating sensors, but the time to display bath tub to shower conversions, or the latest model of your annual top seller.
By addressing the most common need of the masses, you can offer them more specific upgrades once they visit your website.
Facebook ads often aim to highlight value, or the benefit of a change or upgrade in your life. Bathroom remodeling can be expensive, and an advertisement showing a real transformation can help make the value feel tangible to a potential consumer. Furthermore, this Facebook ad from Neerings shows their handiwork, presents a quick bath remodel timeline, AND shows how you can increase the ROI if you decide to sell your home.
Lead generation strategies are an essential aspect for bathroom remodeling companies to capitalize on this fertile market. A combination of bath remodeling lead generation campaigns (SEO practices, website optimization, email marketing, social media, referrals), marketing (displaying customer reviews, branding, digital showroom presentability), and digital advertising, are all necessary aspects of a successful overall lead acquisition strategy. Couple these and stay up to date on the latest trends in the bathroom remodeling leads industry, and consumers will show you the money in 2023.