Welcome back to our Lead Generation 101 series!  In the last installment, we talked about how the lead acquisition process looks for the lead buyer. Lead acquisition usually involves three separate parties: the consumer (otherwise…

Welcome back to our Lead Generation 101 series!  In the last installment, we talked about how the lead acquisition process usually involves three separate parties: the consumer (otherwise known as the lead itself), the lead…

As the first post in our Lead Generation 101 series, this post will give you an overview of the lead acquisition process and the roles involved. We dive into more detail about each role in…