Category: Lead Acquisition
Lead Flow: What it is & how to implement it
Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you effectively separate quality leads from junk ones? The answer lies in effective lead…
Best practices for mitigating call transfer risk
In our first article dedicated to call transfer strategies, we discussed how call transfers can be an efficient way to allocate resources, only connect with interested leads, and improve ROI. Call transfers are an important…
Stay warm this winter with a successful call transfer strategy
Winter is here. Days are darker and snow is only accumulating fast enough to slow your drive home, but speed up your in-laws’ unexpected visit to your house. Days are shorter and with a buttoned…
Leads 101: The Lead Seller’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process looks for the lead buyer. Lead acquisition usually involves three separate parties: the consumer (otherwise…
Integration Spotlight: iLeads – Data-Fueled Customer Acquisition for Loan Officers
ActiveProspect is proud to fully integrate with over 100 unique platforms. In this Integration Spotlight series, we’ll highlight our most popular integrations so you can make the most out of your lead generation efforts. What…