The recAP
Lead Acquisition
Lead flow: What it is & how to implement it
Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you effectively separate quality leads from junk ones? The answer lies in effective lead…
How to leverage Sub-Ids in your lead acquisition campaign
In the realm of lead generation, data is king. Vendors and buyers strive to extract valuable insights from their lead conversions to enhance their marketing strategies and drive better performance. One powerful tool in this…
A complete guide to home remodeling leads
The home remodeling industry is simultaneously one of the most competitive and lucrative industries in the United States. It is rare to find an industry that exceeds $400 billion, where no single company possesses greater…
Best practices for mitigating call transfer risk
In our first article dedicated to call transfer strategies, we discussed how call transfers can be an efficient way to allocate resources, only connect with interested leads, and improve ROI. Call transfers are an important…
Stay warm this winter with a successful call transfer strategy
Winter is here. Days are darker and snow is only accumulating fast enough to slow your drive home, but speed up your in-laws’ unexpected visit to your house. Days are shorter and with a buttoned…