What is consent-based marketing?
Written by Steve Rafferty, originally published December 3, 2020; updated January 30, 2025. Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective…
The FCC’s 1-to-1 Consent Rule is Gone: Why the Lead Generation Industry Should Still Move Forward with 1-to-1 Consent.
The online lead generation industry collectively breathed a sigh of relief on Friday, January 24th, after the FCC’s new 1-to-1 Consent Rule for the TCPA was vacated by a successful petition from the Insurance Marketing…
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
Make sure your TrustedForm Certificates match your leads
If you are buying TrustedForm Certified leads, you understand the importance of independent lead certification. The TrustedForm Certificate provides confidence about the authenticity of the lead as well as the required documentation for prior express…
What is Lead Fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…