What is lead fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…
A challenging type of lead fraud: Real consumer data submitted by bots. Are you protected?
By Steve Rafferty, CEO of ActiveProspect In the lead generation industry, we’ve talked for years about the growing problem of bots. Bot-submitted leads are another form of lead fraud. While these non-human submissions quietly erode…
Make sure your TrustedForm Certificates match your leads
If you are buying TrustedForm Certified leads, you understand the importance of independent lead certification. The TrustedForm Certificate provides confidence about the authenticity of the lead as well as the required documentation for prior express…
Big win for consent-based marketing
At ActiveProspect, we’ve always believed in transparency, accountability, and putting consumers in control of their data. That’s why we’re excited to share a major legal victory that reinforces those values – and clarifies an important…
Lead generation vs. lead acquisition: What is the difference?
The phrases “lead generation” and “lead acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “customer acquisition” category, each refers to different parts of the…