Lead Generation vs. Lead Acquisition: What is the difference?
The phrases “Lead Generation” and “Lead Acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “Customer Acquisition” category, each refers to different parts of the…
10,000 New Leads? Nope: Form Spam
I recently noticed we had almost 10,000 leads submitted on our company website contact form in the last month. That would have been great news, if they were real! Unfortunately, most were junk as we…
Lead Certification: It’s About Trust
We created TrustedForm in 2010 as an independent lead certification service to build trust between buyers and sellers of internet leads. Our greatest challenge in this mission has been convincing site owners that it is…
ActiveProspect Sponsors SoftVu Innovation Summit
The ActiveProspect Team is looking forward to engaging with innovative mortgage marketers again this year as a Supporting Sponsor of the SoftVu Mortgage Innovation Summit in Kansas City, MO, on June 5-7. Attendees of the…
Add Co-Registration to Your Marketing Mix
Check out this article titled “3 Reasons to Add Co-Registration to Your Marketing Mix” by Jennine Rexon of Rex Direct. I have known Jennine for almost 15 years and have a tremendous amount of respect…