TCPA Update: Get consent or use a rotary phone
Ever since the FCC strengthened the requirements to comply with the Telephone Consumer Protection Act (TCPA) in October 2013, marketers have had a number of questions. One of the biggest questions was around the definition…
Revenge of the Ringtones: A Cautionary Tale for Marketers
Recently the Federal Trade Commission announced a settlement with AT&T Mobility for $105 million for something called “mobile cramming.” Mobile cramming refers the practice of billing 3rd party services on a consumer’s phone bill without the consumer’s consent. The FTC has been aggressively pursuing mobile cramming cases recently.
In Memory of Ezra Zygmuntowicz
As a company, ActiveProspect relies on the contributions of talented developers in the open source community. One project we have benefited from is Merb. We were saddened to learn that the author of this project,…
CPL Advertising by the Numbers: 10 Steps That Will Transform Your Acquisition Process (Part 2)
This is the second post in a two-part series. My first post on Cost Per Lead Advertising discussed the first five steps in a simple 10-step process that can make Cost Per Lead advertising a…
CPL Advertising by the Numbers: 10 Steps That Will Transform Your Acquisition Process
This is the first post in a two-part series. Running a Cost Per Lead Advertising campaign seems simple. Pay a fair price for the leads of people who requested to be contacted, contact your leads,…