Category: Uncategorized

The 2021 State of the Contact Industry: Data Optimization, Automation, and TCPA Legislation
From the continued rise of SMS to the global health crisis to the “Great Resignation,” there’s a lot of change happening in the contact industry right now – which means that doing the bare minimum…

In A Cookie-Less Future, Marketers Need First-Party Data – Here’s How To Get It
For years, marketers have been using third-party cookies as a way to better understand and track their target audience. But all of that is about to change, thanks to the cookie blocking rules being implemented…

What The Supreme Court’s Ruling on ATDS Definition Means For Marketers
Over the years, there has been a tremendous amount of time and money spent arguing about the TCPA’s definition of an automatic telephone dialing system, or ATDS: “…Equipment which has the capacity — (A) to…

Welcome Whitepages Pro as our latest Marketplace partner
We’re happy to welcome Whitepages Pro as our latest Marketplace partner. If you’re at LeadsCon East this week, stop by Booth 301 and say hello. Whitepages Pro, an industry leader in identity and lead verification solutions, is pleased to announce their strategic integration partnership with ActiveProspect[…]

Mortgage Technology & Dinosaurs
ActiveProspect attended and exhibited at the recent Mortgage Banker’s Association technology conference in Orlando. The conference was filled with innovative companies presenting their platforms and the technologists of the industry looking to see what’s new. Ellie Mae had a special guest which was their T-Rex monster […]