Author: Steve Rafferty
What Is Consent-Based Marketing?
Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective is to ensure that only ‘active prospects’, or those who have actively expressed…
ActiveProspect Founder and CEO Steve Rafferty to Speak at LeadsCon 2020 Virtual
AUSTIN, Texas, Sept. 28, 2020 /PRNewswire/ — ActiveProspect, the SaaS platform for consent-based marketing, announced today that Steve Rafferty, CEO of ActiveProspect and Ross Shanken, CEO of Jornaya will be interviewed by Marty Collins, Chief Legal and Privacy Officer of QuinStreet…
ActiveProspect Names Brian Caskey as New Chief Marketing Officer
Caskey Brings a 25 Year Track Record in Awareness Creation, and Top Line Revenue Growth to ActiveProspect Austin, Texas—July 23, 2020 /PRNewswire/–ActiveProspect, the SaaS platform for consent-based marketing, announced today that Brian Caskey has joined…
ActiveProspect receives growth investment from Five Elms Capital
KANSAS CITY, Mo., April 21, 2020 /PRNewswire/ — ActiveProspect, the leading SaaS company powering consent-based marketing, today announced a strategic growth investment from Five Elms Capital. The investment from Five Elms will fuel the continued growth of ActiveProspect…
Marketing Leads versus Sales Leads for B2C
At ActiveProspect we process millions of leads per month for all types of customers. We split B2C leads into two main categories- marketing leads and sales leads. Before explaining the difference between marketing leads and…
