Author: Steve Rafferty
A guide to lead generation fraud and how to prevent it
With the rise of ad fraud cases, there’s also an increase in TCPA-related litigation. In a survey conducted among marketers in 2022, 85% of respondents expressed concern over ad fraud. Therefore, it’s crucial to understand…
ActiveProspect Partners with HOVER to Provide Groundbreaking 3D Technology to Home Service Providers
AUSTIN, TX | SEPTEMBER 30 ActiveProspect, the SaaS platform for consent-based marketing, today announces its partnership with Hover as a lead data delivery integration. Through this partnership, ActiveProspect users and partners will be able to…
ActiveProspect Receives MailCon Automation Choice Spotlight Award
ActiveProspect, the SaaS platform for consent-based marketing, today announces it has received the MailCon Automation Choice Spotlight Award at the Inaugural MailCon Meetup New York event, hosted by Phonexa. This award recognizes outstanding service providers…
ActiveProspect Successfully Completes SOC2 Type II Security Audit
ActiveProspect Meets Security And Availability Trust Services Criteria Set By The American Institute Of Certified Public Accountants (AICPA) and Information Systems Audit and Control Association (ISACA). AUSTIN, TEXAS, JULY 7, 2021 — ActiveProspect, the SaaS…
What The Supreme Court’s Ruling on ATDS Definition Means For Marketers
Over the years, there has been a tremendous amount of time and money spent arguing about the TCPA’s definition of an automatic telephone dialing system, or ATDS: “…Equipment which has the capacity — (A) to…