Author: Steve Rafferty
What The Supreme Court’s Ruling on ATDS Definition Means For Marketers
Over the years, there has been a tremendous amount of time and money spent arguing about the TCPA’s definition of an automatic telephone dialing system, or ATDS: “…Equipment which has the capacity — (A) to…
ActiveProspect Acquires LeadsBridge
ActiveProspect Acquires LeadsBridge Acquisition expands its consent-based marketing platform globally. Austin, Texas, February 11, 2021 – ActiveProspect, the SaaS platform for consent-based marketing, today announces the acquisition of LeadsBridge, the leading provider of integration software between…
What Is Consent-Based Marketing?
Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective is to ensure that only ‘active prospects’, or those who have actively expressed…
ActiveProspect Founder and CEO Steve Rafferty to Speak at LeadsCon 2020 Virtual
AUSTIN, Texas, Sept. 28, 2020 /PRNewswire/ — ActiveProspect, the SaaS platform for consent-based marketing, announced today that Steve Rafferty, CEO of ActiveProspect and Ross Shanken, CEO of Jornaya will be interviewed by Marty Collins, Chief Legal and Privacy Officer of QuinStreet…
ActiveProspect Names Brian Caskey as New Chief Marketing Officer
Caskey Brings a 25 Year Track Record in Awareness Creation, and Top Line Revenue Growth to ActiveProspect Austin, Texas—July 23, 2020 /PRNewswire/–ActiveProspect, the SaaS platform for consent-based marketing, announced today that Brian Caskey has joined…
