CPL Advertising by the Numbers: 10 Steps That Will Transform Your Acquisition Process (Part 2)
This is the second post in a two-part series. My first post on Cost Per Lead Advertising discussed the first five steps in a simple 10-step process that can make Cost Per Lead advertising a…
CPL Advertising by the Numbers: 10 Steps That Will Transform Your Acquisition Process
This is the first post in a two-part series. Running a Cost Per Lead Advertising campaign seems simple. Pay a fair price for the leads of people who requested to be contacted, contact your leads,…
New TCPA rules for outbound calls only 2 months away
On October 16, 2013, the rules for telemarketers are changing dramatically. On that date the new updates to the Telephone Consumer Protection Act (TCPA) go into effect. The FCC made updates to the TCPA that…
FTC Warns For-Profit Education Sector at APSCU
The Association of Private Sector Colleges and Universities (APSCU) held their annual convention last week in Orlando, Florida. ActiveProspect exhibited at the conference (booth #537). While I spent most of my time at the booth, I…
Lead Certification Panel at LeadsCon Las Vegas 2013
It was a pleasure speaking at LeadsCon on March 20, 2013 in a panel discussion titled: “I See What You See: Removing Risk & Adding Trust Into the Lead Generation Transaction.” I was joined on…