Lead Generation World Recap

ActiveProspect was honored to once again attend Lead Generation World (LGW) and serve as a Galaxy Sponsor. Nearly 700 people attended the conference in San Diego, which aimed to bring together as many lead generators and buyers as possible for this exclusive networking opportunity.

LGW’s primary focus is to help advertisers and lead buyers successfully navigate the lead generation ecosystem by providing highly targeted and insightful content alongside exclusive networking opportunities. LGW brings together the brightest minds in the industry and those who want to improve their lead generation campaigns from creation to close. 

Speaking of the brightest minds, our very own National Sales Director of Home Services, Ruben Ugarte, was privileged to moderate the breakout panel: “The Evolution of Lead Selling Within Home Services.”

Ruben was joined by Matt Burkinshaw co-founder of Home Appointments, Brian Hafer SVP of Client Sales and Services at Buyer Link, and Alex Knight the CRO of Best Company.

The panel broadly discussed various types of lead generation brands and service installers nationwide, before moving into more pertinent questions facing the Home Services market in 2023. What trends do these sellers see happening with the changes in the economy and real estate market? What defines a “good buyer” in their eyes, and why will “CPL -vs- Rev Share” be a hot topic in 2023?

LGW 2023 was a great success and it was so nice to be able to connect with several familiar and new faces at this event. Thank you to everyone who stopped by Booth 203, or scheduled meetings to learn about ActiveProspect. Our team showed LeadConduit, TrustedForm, LeadsBridge, and SuppressionList demos on our iPads and handed out fun swag including our famous AP socks!

ActiveProspect is proud to be the complete solution to consent-based marketing and cherishes any opportunity to interact face-to-face in an increasingly virtual world.

See you next year, San Diego!

If you were unable to attend or stop by our booth, catch us at LeadsCon in March or reach out to us directly now.