Tag: lead generation
A complete guide to home remodeling leads
The home remodeling industry is simultaneously one of the most competitive and lucrative industries in the United States. It is rare to find an industry that exceeds $400 billion, where no single company possesses greater…
Lead Flow: What it is & how to implement it
Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you effectively separate quality leads from junk ones? The answer lies in effective lead…
Are you funding bad behavior? How to verify your lead vendors and create a better consumer experience
As consumers, we all experience daily unwanted phone calls and texts. As marketers, we must ask ourselves – are we part of the problem or part of the solution? This was the topic that Steve…
Lead Generation World Recap
ActiveProspect was honored to once again attend Lead Generation World (LGW) and serve as a Galaxy Sponsor. Nearly 700 people attended the conference in San Diego, which aimed to bring together as many lead generators…
What is Lead Fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…