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Tag: lead generation

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  • Lead Acquisition

A complete guide to home remodeling leads

The home remodeling industry is simultaneously one of the most competitive and lucrative industries in the United States. It is rare to find an industry that exceeds $400 billion, where no single company possesses greater…

by Andrew Bailey on April 20, 2023
  • Lead Acquisition

Lead Flow: What it is & how to implement it 

Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you effectively separate quality leads from junk ones? The answer lies in effective lead…

by Purana Mazaheri on March 24, 2023
  • Conferences

Are you funding bad behavior? How to verify your lead vendors and create a better consumer experience

As consumers, we all experience daily unwanted phone calls and texts. As marketers, we must ask ourselves – are we part of the problem or part of the solution? This was the topic that Steve…

by Marialuisa Aldeghi on January 16, 2023
  • Events

Lead Generation World Recap

ActiveProspect was honored to once again attend Lead Generation World (LGW) and serve as a Galaxy Sponsor. Nearly 700 people attended the conference in San Diego, which aimed to bring together as many lead generators…

by Andrew Bailey on January 13, 2023
lead generation fraud
  • Marketing

What is Lead Fraud?

The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…

by Steve Rafferty on September 9, 2022

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