Lead Generation World 2025 Recap
ActiveProspect kicked off the new year with an exhilarating trip to Lead Generation World (LGW) 2025, held at the iconic Hard Rock Hotel in Hollywood, Florida. Known as the ultimate gathering for lead generation professionals,…
A guide to call center optimization: Strategies and best practices
Effective call center optimization is the cornerstone of success for businesses managing their own call centers, especially for lead aggregators and sellers handling call transfers to clients. In today’s competitive and highly regulated marketplace, the…
How to verify leads: A guide for lead buyers
Lead buyers are the cornerstone of any successful lead generation strategy, but the work doesn’t stop once leads are acquired. To maximize ROI, increase conversion rates, and maintain compliance with evolving legal requirements, lead buyers…
Facing the challenges of lead generation in an evolving regulatory landscape
In the rapidly changing field of performance marketing, recent regulatory updates levied by the Federal Communications Commission (FCC) present unique challenges – especially the fervently discussed one-to-one consent rule under the Telephone Consumer Protection Act…
The ultimate guide to lead generation for technology developers
Lead generation has always been a crucial element for growing businesses, but for technology and engineering developers, it’s more than just gathering contacts – it’s about using advanced tools and automations to streamline and optimize…