ActiveProspect And EducationDynamics Partner to Independently Certify Web Leads
AUSTIN, TEXAS (PRWEB) NOVEMBER 12, 2020
ActiveProspect, the SaaS platform for consent-based marketing, today announces its TrustedForm solution has been chosen to independently certify web leads as TCPA compliant by EducationDynamics, the industry leader in higher education enrollment and marketing. Partnering with ActiveProspect is key in demonstrating EducationDynamics’ commitment to offering qualified and compliant opt-in prospects.
Because EducationDynamics seeks to increase enrollments for its higher education partners through marketing services and contact outreach, it is crucial to certify that every prospect lead it generates is compliant with the Telephone Consumer Protection Act (TCPA). The TCPA requires prior express written consent for marketers to contact consumers via auto dialer or text message – an increasingly difficult challenge for marketers in all industries.
ActiveProspect’s TrustedForm works to combat this challenge by capturing and documenting TCPA consent, offering evidence that prospects have opted in to receive communications and giving EducationDynamics an innovative way to prove it is running completely compliant operations.
ActiveProspect developed TrustedForm in 2010 as the original lead certification product. TrustedForm generates a unique certificate for each prospect that is stored with each record, and includes a video replay of the prospect engaging with the web form. TrustedForm is considered the highest standard for documenting proof of TCPA consent.
“Two of our core values as a company are transparency and innovation, and our new partnership with ActiveProspect is providing us with the tools needed to reinforce both,” says EducationDynamics CMO, Michael Flores. “We’re excited to get started and look forward to working with new TCPA tools in place.”
“As TCPA regulations continue evolving, it’s so important for marketers of all industries to take action by implementing protections like TrustedForm,” says Brian Caskey, ActiveProspect CMO. “We’re thrilled to provide this support to an industry leader like EducationDynamics.”
ActiveProspect is an Austin-based SaaS company that helps companies acquire customers via consent-based marketing (opt-in leads). Our products are used by leading brands across many industries to efficiently and safely scale these types of campaigns. We give companies the insight and control needed to take real-time action on their leads – by paying the right price, filtering out leads that are unlikely to convert, and routing leads to the right place. In tandem, we help protect companies from Telephone Consumer Protection Act (TCPA) litigation by verifying and documenting proof of consent. For more information, visit ActiveProspect.
EducationDynamics is the industry leader in helping colleges and universities achieve their enrollment goals through the company’s unique ability to find the highest quality adult student prospects. As the trusted partner to more than 900 higher educational institutions, EducationDynamics has earned a reputation for providing the resources and expertise required to meet a wide range of industry challenges, delivering inquiry generation and agency of record marketing (e.g. paid digital, organic search, awareness), enrollment management, retention, and technology solutions to universities across the country. For more information, visit: http://www.educationdynamics.com.