What Exactly is Lead Acquisition?

Lead Acquisition is the process of acquiring leads for your business - whether from your own web forms, third party lead vendors, or a combination of both. It is a critical part of the customer acquisition process that resides between lead generation and lead conversion. It involves capturing leads from your various sources, documenting consent for legal compliance, filtering out unwanted leads with rules, enhancing leads with external data, and delivering to the various systems you’ll use to convert your leads into customers.

  • The ActiveProspect team is like an in-house tech think tank. They scaled our marketing efforts in ways not previously possible. Horizon Solar
  • The LeadConduit platform is well-designed and extensible. The ActiveProspect team is very helpful, responsive, and open to suggestions. 360 Connect
  • ActiveProspect gives us incredible insight into our lead generation efforts. TrustedForm protects our brand and is critical for compliance. ADT Security

    Here’s How We Help

    We solve the various challenges associated with lead acquisition campaigns:

    • Cost-Per-Lead Advertising
    • Real-time Lead Qualification
    • TCPA & CASL Compliance
    • Real-Time Integrations & Routing
    • De-Duplication and Pre-Ping
    • Facebook Lead Ads

    Designed for Marketers

    Whether you are trying to acquire qualified leads for your sales team or acquire new opt-in subscribers for your email lists, ActiveProspect will help you succeed. We have spent 10+ years perfecting the specialized systems needed to give sophisticated marketers the control you need to manage these campaigns effectively. We help marketers across all industries including, but not limited to:

    • Mortgage
    • Home Security
    • Solar
    • Media
    • CPG
    • Senior Living
    • B2B
    • Retail
    • Lead Vendors
    • Email Marketers

    Sophisticated Tools You Control

    We provide a suite of Software as a Service products designed to work seamlessly together. Our products are backed by our incredible Client Success team who can craft solutions to the thorniest problems. We specialize in making the complex goals of our customers achievable.

    A real-time data acquisition hub that enables you to filter, enhance and deliver all of your leads to any system.

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    The original lead certification service that provides the highest standard for independent proof of consent.

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    SuppressionList

    SuppressionList

    A lightning-fast API that makes it simple to check your leads against any customer list in real time.

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    We don’t sell leads, but we know people who do.

    We don’t own or operate any lead generation websites. We help you manage the leads you acquire from your various sources including your internal websites and third-party lead vendors. While we don’t sell leads, we are happy to introduce you directly to plenty of companies that do. The LeadConduit platform is integrated with hundreds of lead providers.

    Why Work With Us?

    • Your Success is Our Success

      Our team is here to help you win. You’re never alone. Our powerful tools let us do what no one else can. Our client success team is on call to guide you through the trickiest issues.

    • We're Obsessed

      Our mission since our inception in 2004 is to help marketers successfully manage lead acquisition campaigns. We live it and breathe it every single day. Some would say we’re obsessed…in a good way. Our obsession with solving customer challenges fuels our continuous innovation. For example, we invented lead certification to help our customers verify they are buying authentic leads.

    • We Know What We're Doing

      We’ve worked with hundreds of companies across all industries to solve their lead acquisition issues. Large, reputable brands have trusted us to manage their leads for years. From the simple to complicated, chances are we’re seen the issues you’re facing.

    A rad wolf

    Learn from the Experts

    Our blog area is chock full of hints and tips to help you maximize the performance of your lead acquisition campaigns. Are you new to the industry? Check out our education section to get up to speed on terminology.

    Compliance

    Uber’s $20 million TCPA Settlement Exposes Risk of Communication Without Consent

    This summer Uber settled two separate TCPA (Telephone Consumer Protection Act) lawsuits with a single $20 million settlement, demonstrating that various forms of communication are subject to the same litigation. Whether communicating to potential employees…

    General

    ActiveProspect Offers Employee Match Donation for Hurricane Harvey Relief

    For the past two months, devastating reports about hurricanes Harvey, Irma, and Maria have felt like a continuous stream of bad news. In the wake of these three horrific tragedies though, we have seen remarkable…

    Marketing

    Lead Generation vs. Lead Acquisition: What is the difference?

    The phrases “Lead Generation” and “Lead Acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “Customer Acquisition” category, each refers to different parts of the…

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