Affiliate Summit East (ASE) is the largest and most established affiliate marketing event on the East Coast and one of our most anticipated events yearly. As an industry leader in lead acquisition and compliance solutions, ActiveProspect understands that ASE is an invaluable opportunity to network, stay up-to-date on the latest trends in the industry, and learn from thousands of marketers as they showcase their innovative products.
ASE was again hosted in beautiful Manhattan and ActiveProspect’s booth was situated at the heart of the event. We had a fantastic time meeting other marketing professionals, hearing about their needs, and showcasing how ActiveProspect can help address them. Our vibrant booth attracted a lot of attention and allowed our team to reconnect with old friends and make several new connections.
Outside of our booth, the event floor was abuzz with energy as attendees from various backgrounds explored the exhibitor hall, workshops, and attended insightful sessions. The team at Affiliate Summit East did a fantastic job of selecting a diverse collection of speakers covering topics such as leveraging AI for marketing purposes, navigating eCommerce shortcuts, and empowering brands through influencer marketing.
Our favorite session, “AI-Powered Affiliates: Crafting the Ultimate Content Marketing Kit,” was hosted by the CEO of The Prepared Performer, Molly Mahoney. Mahoney’s insightful discussion covered the essentials of AI-driven content creation and focused heavily on how to use AI to enhance the human aspect of your business.
“AI magic is how you create content that stands out,” Mahoney elaborated. “It’s not being an AI zombie marketer. The secret is actually figuring out who you are, both as a human being and as a brand.”
Apart from the conference sessions and booth activities, ASE presented several networking opportunities beyond the conference floor.
ActiveProspect, Solar Direct Marketing, and Retreaver co-hosted a mixer Monday evening complete with appetizers and cocktails at Manhattan’s hottest new speakeasy, the Loulou Lounge. The mixer carried the energy from the event to the streets of the Big Apple for an unforgettable evening of networking and relationship-building.
Overall, the Affiliate Summit East event was a success for ActiveProspect. We’re always grateful for the opportunity to network with peers and showcase our entire consent-based marketing platform. ASE allowed us to strengthen existing partnerships, create new business relationships, and gain valuable insights into the affiliate marketing industry’s current landscape.
A special thank you to everyone who stopped by our booth or connected with us downtown Monday evening. If you were unable to stop by, don’t wait until next year’s event or even Affiliate Summit West in January.