Check out this article titled “3 Reasons to Add Co-Registration to Your Marketing Mix” by Jennine Rexon of Rex Direct. I have known Jennine for almost 15 years and have a tremendous amount of respect for her. She is a true pioneer in the performance marketing industry. She started Rex Direct in 2001. How many performance marketing companies do you know that have withstood the test of time like that? If you aren’t familiar with Rex Direct and are looking for new partners, you should check them out.