Category: Marketing
5 Reasons Your Cost-Per-Lead Campaign Didn’t Work
It’s a common story for performance marketers. You arranged to purchase opt-in leads from a marketing partner on a cost-per-lead basis. You found and vetted the partner. You negotiated the contract and lead pricing. They…
The end of reliable email verification?
I just read the following blog post by Vince Cersosimo, CEO of Webbula, titled “Reliable Email Verification May Be Gone Forever”. This type of straight talk seems to be increasingly rare in the marketing industry…
Research: Email verification and multi-method hygiene
We are passing on some new research that was shared with us by our friend Chuck Davis of Webbula. For those of you who aren’t familiar with Webbula, they provide email verification and hygiene services.…
What is Lead Fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…
Branding inconsistency is costing you a pretty penny
Imagine grabbing a can of Coca-Cola from a vending machine. You hear the familiar sound of the aluminum plunk through the machine, as your hand reaches instinctively for the cold can. Something is off, though.…
