Category: Marketing
5 Reasons Your Cost-Per-Lead Campaign Didn’t Work
It’s a common story for performance marketers: You arranged to purchase opt-in leads from a marketing partner on a cost-per-lead basis. You found and vetted the partner. You negotiated the contract and lead pricing. They…
A guide to lead generation fraud and how to prevent it
With the rise of ad fraud cases, there’s also an increase in TCPA-related litigation. In a survey conducted among marketers in 2022, 85% of respondents expressed concern over ad fraud. Therefore, it’s crucial to understand…
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
How Retail Brands Can Take Advantage of Booming SMS Outreach – Safely
Imagine you send a brand new discount offer to your existing customer base via text message as part of a new campaign. You expect some high conversion rates through this exciting new marketing channel, and…
Podcast: Suncast on Customer Acquisition from Online Lead Generation
This content was originally published by Suncast Media and can be found here. Listen to Suncast on Spotify: 215 – Customer Acquisition from Online Lead Generation How does online lead gen help installers grow…