Category: Marketing
What is Lead Fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…
Branding inconsistency is costing you a pretty penny
Imagine grabbing a can of Coca-Cola from a vending machine. You hear the familiar sound of the aluminum plunk through the machine, as your hand reaches instinctively for the cold can. Something is off, though.…
Tenfold: How to Build a Successful Email Marketing Campaign
This article was originally published by Tenfold and can be read in its entirety here. As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will…
Publishers: Are Your Leads Ahead of the Curve?
Anyone who has spent time in the lead generation industry knows that change is constant. Regulations, compliance, and assurances of lead quality continue to evolve and impact the way publishers conduct business. The sooner publishers…
Switching CRMs Shouldn’t be a Headache
As companies evolve, naturally the products and systems they use evolve too. Over the years, we have seen a number of clients switch contact systems to better fit their current needs. Unfortunately, migrating and deploying…
