Category: Marketing
How Retail Brands Can Take Advantage of Booming SMS Outreach – Safely
Imagine you send a brand new discount offer to your existing customer base via text message as part of a new campaign. You expect some high conversion rates through this exciting new marketing channel, and…
Podcast: Suncast on Customer Acquisition from Online Lead Generation
This content was originally published by Suncast Media and can be found here. Listen to Suncast on Spotify: 215 – Customer Acquisition from Online Lead Generation How does online lead gen help installers grow…
Marketing Leads versus Sales Leads for B2C
At ActiveProspect we process millions of leads per month for all types of customers. We split B2C leads into two main categories- marketing leads and sales leads. Before explaining the difference between marketing leads and…
5 Reasons Your Cost-Per-Lead Campaign Didn’t Work
It’s a common story for performance marketers. You arranged to purchase opt-in leads from a marketing partner on a cost-per-lead basis. You found and vetted the partner. You negotiated the contract and lead pricing. They…
The end of reliable email verification?
I just read the following blog post by Vince Cersosimo, CEO of Webbula, titled “Reliable Email Verification May Be Gone Forever”. This type of straight talk seems to be increasingly rare in the marketing industry…