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WEBINAR: Mastering Insurance Lead Gen with the 3 Cs: Consent, Compliance & Contact Rates

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    Category: Marketing

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    Podcast: Suncast on Customer Acquisition from Online Lead Generation

    This content was originally published by Suncast Media and can be found here.    Listen to Suncast on Spotify: 215 – Customer Acquisition from Online Lead Generation How does online lead gen help installers grow…

    by Davin Lacksonen on January 13, 2020
    • Marketing

    Marketing Leads versus Sales Leads for B2C

    At ActiveProspect we process millions of leads per month for all types of customers. We split B2C leads into two main categories- marketing leads and sales leads. Before explaining the difference between marketing leads and…

    by Steve Rafferty on October 17, 2019
    • Marketing

    5 Reasons Your Cost-Per-Lead Campaign Didn’t Work

    It’s a common story for performance marketers. You arranged to purchase opt-in leads from a marketing partner on a cost-per-lead basis. You found and vetted the partner. You negotiated the contract and lead pricing. They…

    by Evy Schwartz on May 7, 2019
    • Marketing

    The end of reliable email verification?

    I just read the following blog post by Vince Cersosimo, CEO of Webbula, titled “Reliable Email Verification May Be Gone Forever”. This type of straight talk seems to be increasingly rare in the marketing industry…

    by Steve Rafferty on August 1, 2018
    • Marketing

    Research: Email verification and multi-method hygiene

    We are passing on some new research that was shared with us by our friend Chuck Davis of Webbula. For those of you who aren’t familiar with Webbula, they provide email verification and hygiene services.…

    by Steve Rafferty on July 20, 2018

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