Category: Marketing
Publishers: Are Your Leads Ahead of the Curve?
Anyone who has spent time in the lead generation industry knows that change is constant. Regulations, compliance, and assurances of lead quality continue to evolve and impact the way publishers conduct business. The sooner publishers…
Switching CRMs Shouldn’t be a Headache
As companies evolve, naturally the products and systems they use evolve too. Over the years, we have seen a number of clients switch contact systems to better fit their current needs. Unfortunately, migrating and deploying…
Facebook Lead Ads: 5 Actions for Success
At LeadsCon West in Las Vegas earlier this month, I had the pleasure of speaking on a panel titled “From Likes to Leads: Leveraging Facebook Lead Ads for Customer Acquisition”. With me were with Sona…
Sales Leads vs. Marketing Leads
At ActiveProspect we process millions of leads per month for all types of customers. We split these into two main groups – marketing leads and sales leads. Before explaining the difference between marketing leads and…
Call Blocking Apps: Where TCPA lawsuits are born
Consumers hate getting unwanted calls on their mobile phones so it is no surprise that call blocking apps have emerged as a popular category of smart phone app. Call Blocking apps give consumers control over…
