LeadConduit Integration Spotlight: Faraday

Do you struggle to prioritize the leads in your funnel? Are you looking for a way to increase efficiency and accurately measure the success of your marketing campaigns? 

ActiveProspect’s LeadConduit integration, Faraday, can provide powerful lead-scoring capabilities, enabling more informed decisions that will help take your business to the next level. With its intuitive interface and automated process, Faraday simplifies lead segmentation, empowering marketers with valuable insights that they can leverage to maximize their ROI.

But don’t just take it from us. Faraday’s own Perry McDermott eloquently detailed the incredible benefits of advanced lead scoring as a guest feature: 

“Faraday customer prediction infrastructure empowers brands to predict virtually any customer behavior with AI, no PhD required. From lead scores and personas to churn and repeat purchasing, Faraday powers billions of predictions every day, helping serious teams get a leg up on the competition.

Fueled by a foundation of hundreds of rich, built-in datapoints on nearly every U.S. adult, Faraday puts proven machine learning techniques to work to give you powerful, practical predictions to drive growth.

• Propensity: Predict likelihood to buy, upgrade, churn, or any other important customer behavior—so you can engage the right people at the right time.
• Persona: Identify and assign personas to known customers and leads or unknown ad audiences to deliver more personalized experiences at scale.
• Forecast: Predict how much an individual will spend with your brand over time to inform your re-engagement efforts, discounting strategies, and more.
• Recommendation: Know what your leads will buy first and customers will buy next, enabling high-impact outreach personalization with optimal response rates.

Faraday and its clients are committed to Responsible AI, leveraging built-in features like opt-in permissioned consumer data, prediction explainability, and bias correction. Now you can predict like a pro, responsibly. 

Thousands of brands trust Faraday for prediction infrastructure, enabling powerful, modern AI techniques embedded within your existing stack. Get started today.”

Bolster lead acquisition with LeadConduit integrations

With LeadConduit integrations, you can:

– Easily filter out duplicate and fraudulent leads to receive high-quality leads.

– Seamlessly collaborate with new providers to boost your lead-buying efforts.

– Streamline and optimize lead flows from all sources for maximum efficiency.

– Gain valuable insights into lead age and consumer behavior, improving the quality of your leads.

By adding the Faraday integration to your LeadConduit flows, you can effectively organize and filter your leads, ensuring that only the highest-quality leads enter your system.

Get started with LeadConduit today.