How to manage mortgage lead generation and lead buying strategies while staying compliant
Mortgage marketers face a unique challenge: they need to drive high volumes of leads while maintaining strict compliance with laws like the Telephone Consumer Protection Act (TCPA). Whether you’re generating leads in-house or purchasing them…
TCPA compliance for banks: The complete guide
Banks today face growing pressure to modernize marketing efforts without falling afoul of strict federal regulations. At the heart of these is the Telephone Consumer Protection Act (TCPA)—a law originally passed in 1991 but more…
The best strategies for mortgage lead scoring
Converting the right leads into borrowers isn’t optional—it’s critical to your ROI. That’s why mortgage lead scoring is more than just a marketing tool; it’s a competitive advantage. In a space where every lead counts,…
The importance of lead validation for lead buyers and generators
The quality of your leads can make or break your success. Today, 80% of new leads never result in sales, often because they aren’t properly validated or followed up on. This highlights the importance of…
From click to conversion: The role of data enrichment
In our recent webinar, “The power of data: How data enhances lead generation and buyer performance,” Matt Fraser, our GM of Insurance, had the opportunity to engage in a stimulating discussion with Jennifer Linton, the…