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TCPA

What The Supreme Court’s Ruling on ATDS Definition Means For Marketers
Over the years, there has been a tremendous amount of time and money spent arguing about the TCPA’s definition of an automatic telephone dialing system, or ATDS: “…Equipment which has the capacity — (A) to…
by
Steve Rafferty
on

ROI Report: The Value of TCPA Protection
Companies that purchase leads face a wide range of challenges: lead prices that go up while quality goes down; the time-consuming complexity of adding new lead vendors; and frustrated sales teams that struggle with poor…
by
ActiveProspect
on

How Retail Brands Can Take Advantage of Booming SMS Outreach – Safely
Imagine you send a brand new discount offer to your existing customer base via text message as part of a new campaign. You expect some high conversion rates through this exciting new marketing channel, and…
by
ActiveProspect
on