August 14, 2024
All the things TCPA compliance, marketing automation, consent-based.
- Buzz from our blog: Lead flow: What it is & how to implement it & Facebook business integrations guide
- The latest trending topics: Court rejections highlight flaws in TCPA class action settlements
- Podcasts we are listening to: AI’s moral compass: Harnessing its good and confronting its dark side
- Consent-based marketing add-on spotlight: Trestle - Right Party Contact
BLOG BUZZ
Lead flow: What it is & how to implement it
Prioritizing leads and focusing on those with the highest probability of converting is the key to unlocking growth. But how can you do that effectively? The answer lies in effective lead flow management.
Continue on ActiveProspect
Facebook business integrations guide
A business integration on Facebook helps speed up processes and streamline lead data sharing across platforms to help you create laser-focused ad campaigns and targeted segments.
Continue on LeadsBridge
HEADS UP
Recent court decisions have spotlighted significant issues in class action settlements and interpretations of the TCPA. The Eleventh Circuit dismissed a $35M GoDaddy settlement over concerns of self-dealing and inadequate class member benefits, while other courts addressed the definitions of telephone solicitations and automatic dialing systems, impacting how businesses communicate with consumers.
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TRENDING TOPICS
🔥 New certification denial may be the end for TCPA DNC class actions
While class actions involving DNC violations have found some success, the Fourth Circuit Court of Appeals has called these cases “tailor-made” for certification. A new decision out of Northern California suggests DNC cases may not be certifiable at all in many circumstances.
Continue on TCPA World
🔥 FCC releases NPRM on AI disclosure requirements for political ads
The Federal Communications Commission (FCC) released a Notice of Proposed Rulemaking (NPRM) that proposes rules to require all radio and television broadcast stations that air political ads to disclose on-air if there is “AI-generated content” in the ad.
Continue on Wiley Law
🔥 Reddit launches Lead Generation Ads
Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and performance.
Continue on Search Engine Land
🔥 The importance of cooperation in AI and cybersecurity compliance
Close collaboration between industries and the government is essential for the security and fairness of AI applications. See what companies can do to prepare for upcoming regulations and how cooperation is factoring into those efforts.
Continue on Forbes
🔥 Best practices for building a hyper automated marketing ecosystem
As the adoption of automation and AI skyrockets, technologies are evolving, ushering in a new era that promises to optimize business processes and improve user experiences like never before. The push towards hyper-automation has become a game-changer.
Continue on CXO Today.com
ICYMI
Delve into the critical dates and updates for the Telephone Consumer Protection Act (TCPA) and Centers for Medicare & Medicaid Services (CMS) regulations that impact business operations. Learn why it's crucial to understand that your operations are influenced by more than just CMS rules, and gain insights into the significant role of the TCPA in your daily business activities.
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WHAT WE’RE LISTENING TO
In this episode of ActiveProspect’s FCC Series Podcast, our expert panelists delve into the future of AI and lead generation amidst the FCC’s latest TCPA updates, exploring the shifting dynamics of the regulatory landscape and its profound implications for businesses leveraging AI in lead generation.
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ACTIVEPROSPECT PARTNER SPOTLIGHT
Trestle - Right Party Contact
Explore the Right Party Contact add-on by Trestle and see how adding it to your LeadConduit flow can help you enhance your lead acquisition processes.
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MEME OF THE WEEK
