NOVEMBER 30, 2023
All the things TCPA compliance, marketing automation, consent-based.
- Buzz from our blog: Understanding lead intent through originating domain & The ultimate automation checklist for healthcare providers
- The latest trending topics: The FCC is changing the lead generation game for real
- Podcasts we are listening to: Unlocking the power of compliance and AI
- Consent-based marketing add-on spotlight: Experian
BLOG BUZZ
Originating domain: The key to unlocking lead intent
Originating domain is essential for identifying which lead sources are most fruitful. By using this data point intelligently, businesses can save money and improve their chances of success. Learn how to leverage it..
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Healthcare marketing automation checklist
By automating marketing tasks, healthcare providers can personalize patient interactions, increase efficiency, boost revenue, and enhance the patient experience. See how to optimize your healthcare marketing automation strategy.
Continue on LeadsBridge
HEADS UP
With its new proposed ruling, The Federal Communications Commission (FCC) has taken a decisive step to address the "lead generator loophole". This entails requiring consent to be obtained exclusively on behalf of one seller at a time.
What does this mean for our industry? The Czar Eric Troutman broke it down like this:
1)Â It extends DNC protections to text messages (no big deal).
2) It redefines prior express written consent to mean an agreement that “authorizes no more than one identified seller” to contact a consumer. Importantly the word “seller” means the company providing goods or services to a consumer–not a lead seller.
3) It requires that calls must be “logically and topically associated with the interaction that prompted the consent…”
Consumers can now say goodbye to unwanted calls from numerous sellers, however, this change may negatively impact thousands of small-business lead buyers. If finalized – the FCC will vote on December 13 – businesses will have just six months to adapt to these new requirements.
TRENDING TOPICS
🔥 The future of communication in financial compliance
Acknowledging the complexities of using different communication modes and the need for a holistic compliance solution to capture the entire communications environment is the first step toward change. Explore how to transform financial compliance in the digital age.
Continue on JD Supra
🔥 Meta unveils five new lead-generation ad tools
The tech giant is rolling out five new lead-generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Take a look at how Meta wants to help advertisers "unlock greater performance”.
Continue on Search Engine Land
🔥 TCPA autodialer definition to be expanded by the US Supreme Court?
A petition has been filed arguing that courts have been misinterpreting the SCOTUS-refined ATDS definition contained in the Facebook decision of 2021. Broadening the ATDS definition for TCPA purposes would represent a fresh blow to advertisers and telemarketers alike.
Continue on Klein Moynihan Turco LLP
🔥 New Gmail & Yahoo deliverability requirements
Starting February 2024, Google and Yahoo will embark on a joint spam-fighting journey, reinforcing industry best practices for bulk senders and providing greater specificity on the benchmarks brands need to meet to stay in their good graces. Discover what’s changing.
Continue on Oracle
🔥 Global marketing automation market report 2023-2026
According to Research and Markets’ report, the global marketing automation market is anticipated to reach US$6.53 billion in 2023, progressing at a CAGR of 9.53% during the forecasted period. Explore top impacting factors, challenges, and trends to look forward to.
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🔥 OCC publishes revised examination procedures addressing TCPA
The Office of the Comptroller of the Currency (OCC) published a revised interagency examination procedure to address updates to the TCPA. This suggests the OCC may be taking a more active role in TCPA enforcement. Discover the most notable changes.
Continue on JD Supra
🔥 New compliance program guidance for healthcare stakeholders
The Office of Inspector General (OIG) released its General Compliance Program Guidance (GCPG), a reference guide for healthcare industry stakeholders to use in building, implementing and evaluating their compliance programs, the first update in over 15 years.
Continue on Manatt
WORD OF THE WEEK
“The process of distributing leads to different systems, lead buyers, or sales reps. Lead assignment to different sales reps typically takes place within the CRM. Lead distribution to different systems or lead buyers is typically handled by the lead acquisition and distribution software that sits in front of the CRM.”
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WHAT WE’RE LISTENING TO
In this captivating interview, Liner Connections, LLC explores the intersection between compliance and AI in the Performance Marketing industry. Discover how these two powerful forces can create a win-win situation for both consumers and companies.
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ACTIVEPROSPECT PARTNER SPOTLIGHT
Experian
Data solution that provides access to valuable information about individuals and their properties. See how integrating it with LeadConduit can help you optimize and enhance your lead flows.
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MEET AN ACTIVEPROSPECT EXPERT
Introducing the people behind the logo
At ActiveProspect, we're backed by an amazing group of people, just like yourself. Sit down with Justin Myers, our Sales Director for Insurance, and get to know him better!
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MEME OF THE WEEK
