Client Elevation Summit: IGNITE 2025 recap

The ActiveProspect team just wrapped an incredible week at TOP 500 LIVE in Las Vegas, and the energy inside The Cosmopolitan matched the pace of an industry charging into its next chapter. Throughout three packed days, founders, CEOs, and conversion experts took the stage to share the systems, tactics, and leadership principles pushing the best home services brands forward.

Before TOP 500 LIVE officially kicked off, we hosted our own flagship home services experience: Client Elevation Summit: IGNITE. What started two years ago as a small gathering has evolved into one of the most anticipated parts of our week in Las Vegas. This year’s summit brought together a powerhouse lineup of home services brands for a full day committed to sharpening acquisition strategy, improving ROI, and comparing notes with the people who are actively shaping where the industry is heading.
The day began with a warm welcome and introduction from our VP of Customer Experience, Alexis Krenzien, before moving straight into insight-packed sessions led by several ActiveProspect thought leaders. CEO Steve Rafferty and Director of Products Caitie Clarke opened with a deep dive into the state of the lead gen industry and the ActiveProspect product roadmap, followed by a candid open forum that set a collaborative tone for the rest of the day.
From there, ActiveProspect Sales Director Ryan Theisen guided a conversation on trust, messaging, and broader market forces in home services with leaders from Direct Remodels and Great Day Improvements, exploring how brands can differentiate in a crowded landscape. Senior Customer Success Manager Dion Green then moderated a buyer-focused discussion featuring Leaf Home, BCI Acrylic, and Indra Energy, offering a clear view into what top buyers expect from partners in the current market.
The conversation continued with a publisher panel led by Eric Peschke of Zintex Remodeling, where leaders from EverConnect, HomeBuddy, and Buyerlink broke down the real economics shaping 2026’s performance trends and the factors influencing buyer/publisher alignment. Julie Kennedy of Refloor followed with a martech panel featuring key members from fullthrottle.ai, Hatch, and Faraday, where the group unpacked how AI, personalization, and predictive intelligence are reshaping customer acquisition for high-growth home services brands.

Afternoon table discussions dug into market expectations, conversion levers, and the next wave of consent-driven capabilities, including call transfers, inbound call flows, in-call consent, and disposition-driven optimization. The day wrapped with raffle giveaways and closing remarks from Steve, bringing a high-energy close to an already standout event. The level of candor and collaboration across the room was unmatched. Everyone came ready to dig into what works, what’s changing, and what needs to change faster. And that was just the daytime programming.
That evening, we shifted gears for Vegas Luxe: A VIP Home Services Soiree at Beauty & Essex inside The Cosmopolitan. The setting was perfect for meaningful connection: a cocktail hour with handcrafted drinks, a private dinner in one of Vegas’ most stylish spaces, and thoughtful conversation with the industry’s top operators and innovators.
The combination of IGNITE’s deep daytime learning and the relaxed networking atmosphere of Vegas Luxe set the tone for the entire week. Both events made one thing clear: the home services leaders who invest in community, clarity, and responsible acquisition are the ones carving out real advantages headed into 2026.

When we first launched IGNITE, the message from attendees was consistent: events like this help teams move faster and stay ahead of what’s coming next. That feedback has shaped the summit into a cornerstone of our mission to advance responsible, measurable, consent-driven marketing across the industry. And we’re already planning to take it even further in 2026.
TOP 500 LIVE proved once again why it’s the home improvement industry’s go-to event for leveling up. The conversations were sharp, the sessions were packed, and the focus on real performance made it one of our most productive trips to Las Vegas yet.
A special thank-you to our sponsors: fullthrottle.ai, Hatch, LeadPerfection, Everconnect, HomeBuddy, Buyerlink, and Faraday, for helping take this event to new heights.
To everyone we met, thank you. To those we missed, let’s not wait another year. Let’s connect now. The industry is evolving fast, and we’re here to help you build what’s next with confidence and compliance at the core.
