JANUARY 18, 2024
All the things TCPA compliance, marketing automation, consent-based.
- Buzz from our blog: The FCC closes the lead generator loophole & The complete guide to TikTok advertising
- The latest trending topics: Navigate the latest FCC ruling with confidence and compliance
- Podcasts we are listening to: A breakdown of the new FCC regulations with Eric Troutman
- Consent-based marketing add-on spotlight: Litigator Scrub®
BLOG BUZZ
The FCC closes the lead generator loophole
The FCC has passed a game-changing rule that limits regulated calls to consumers, allowing only specific brands with prior express written consent to reach them. In this dynamic landscape, explore our proposed solution.
Continue on ActiveProspect
The complete guide to TikTok advertising
Whether you want to sell more of your products or services or drive targeted traffic to your website, TikTok advertising campaigns can give you great returns on your ad spend. See how to master TikTok ads!
Continue on LeadsBridge
HEADS UP
Struggling to navigate the intricate details of the recent FCC ruling? Curious about its implications for your industry and business? Tune in to see ActiveProspect and Launch Potato’s General Counsel Craig Ready as they unravel the crucial concerns surrounding the FCC's latest ruling. Don't pass up on this exclusive chance to equip your business with the essential knowledge to thrive in the evolving regulatory landscape.
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TRENDING TOPICS
🔥 The FCC agrees to give companies 12 months to get ready
The FCC published its final rulemaking document. However, they did give in to a request from the Online Lenders Alliance, agreeing to grant companies 12 months - instead of the initially announced 6 months - to make the required changes and comply.
Continue on Lead Gen Bulletin
🔥 The FCC asked for more comments to help refine the new regulations
As stated by the FCC, they “seek further comment on how the Commission can refine and expand its efforts to assist businesses, particularly small businesses, in complying with our one-to-one consent requirement.” Explore how this will impact the industry.
Continue on TCPA World
🔥 R.E.A.C.H. board votes NOT to challenge the FCC’s ruling
The FCC is open to listening and making necessary adjustments to safeguard small businesses. As a result, R.E.A.C.H. has chosen to maintain a collaborative approach by not challenging the FCC’s ruling in court. Learn more about this historic vote.
Continue on TCPA World
🔥 The FCC adopts “Red Flag” text blocking rules
The FCC has recently implemented the "Red Flag" rule, which empowers the FCC to pinpoint and flag mobile numbers that are being used to send illegal texts. Once a number is red-flagged, mobile carriers are immediately notified and directed to block that number.
Continue on Womble Bond Dickinson
🔥 2023 in review: A note from the FCC’s Chairwoman
In this 2023 rundown, the FCC’s Chairwoman, Jessica Rosenworcel, explains: “On the consumer protection front, cracking down on unwanted robocalls and robotexts remains at the top of our agenda”. See everything the FCC has had on its radar in 2023.
Continue on Federal Communications Commission
🔥 How to generate leads in 2024 when traditional methods don't work anymore
Cold acquisition, emails and trade shows are usually the way to go when it comes to generating leads. But what happens when these methods have become stale? Here are five things to consider to help you stay ahead of the lead generation game this coming year.
Continue on Entrepreneur
🔥 The AI-powered marketing plan: A strategic framework for growth
Achieving marketing success hinges on being agile, gaining deep consumer insights, and adopting data-driven marketing strategies. Discover how AI tools can revolutionize your marketing planning by boosting speed, thoroughness, and accuracy like never before.
Continue on Forbes
WORD OF THE WEEK
“Ping Pick Post is ActiveProspect’s proposed solution for comparison websites to comply with the new FCC guidelines on one-to-one consent. This new method supports consumer choice by adding the critical “Pick” step to the old ping post model.”
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WHAT WE’RE LISTENING TO
In this episode of the Lead Generation World podcast, Michael Ferree discusses the latest FCC regulations with Eric Troutman, Partner at the Troutman Amin LLP firm, deep diving into the details of what will be compliant and what will not be compliant in the lead gen process.
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ACTIVEPROSPECT PARTNER SPOTLIGHT
Litigator Scrub®
The industry’s ultimate weapon to defend against plaintiffs and “lawsuit mill” litigators who prey upon companies for TCPA violations. See how integrating it with LeadConduit can help you optimize and enhance your lead flows.
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MEET AN ACTIVEPROSPECT EXPERT
Introducing the people behind the logo
At ActiveProspect, we're backed by an amazing group of people, just like yourself. Sit down with our Customer Success Manager, Cara DiValerio, and get to know her better!
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MEME OF THE WEEK
