How to manage mortgage lead generation and lead buying strategies while staying compliant
Mortgage marketers face a unique challenge: they need to drive high volumes of leads while maintaining strict compliance with laws like the Telephone Consumer Protection Act (TCPA). Whether you’re generating leads in-house or purchasing them…
TCPA compliance for banks: The complete guide
Banks today face growing pressure to modernize marketing efforts without falling afoul of strict federal regulations. At the heart of these is the Telephone Consumer Protection Act (TCPA)—a law originally passed in 1991 but more…
The best strategies for mortgage lead scoring
Converting the right leads into borrowers isn’t optional—it’s critical to your ROI. That’s why mortgage lead scoring is more than just a marketing tool; it’s a competitive advantage. In a space where every lead counts,…
LeadsCon 2025 Recap
The ActiveProspect team wrapped up an unforgettable experience last week at LeadsCon 2025. As the lead generation industry continues to evolve, LeadsCon delivered exactly what attendees came for—real conversations, practical strategies, and the opportunity to…
The eight things you need to know about the new revocation rules
With the new revocation rules on the horizon, businesses that rely on calls and text messages requiring consent must adapt to remain compliant. These updates are designed to protect consumer rights while also providing clear…