Generate leads vs. buy leads: Which strategy works best?
In the world of performance marketing, every company faces the same fundamental challenge — how to keep a steady stream of high-quality leads flowing into the sales funnel. Some brands build their own lead generation…
How to detect bots: Protect your marketing strategy from lead fraud and fake traffic
In today’s digital marketing landscape, automation plays a massive role in driving efficiency—but not all automation works in your favor. Behind every marketing dashboard filled with clicks, leads, and conversions, there’s an invisible factor that…
LeadConduit as a Boberdoo alternative: Choosing the right tool for your business
For businesses that buy, sell, or distribute leads, choosing the right software can make or break the efficiency and profitability of their operations. The lead generation ecosystem depends on fast, reliable, and compliant data flows—and…
How to buy Financial Services leads responsibly and profitably
The Financial Services industry is built on relationships, trust, and results. But even the best financial advisors and firms struggle with one consistent challenge: Finding a steady stream of qualified prospects. Between managing existing clients,…
Connections, quality, and bot defense: What’s new (and next) at ActiveProspect
If you work anywhere near lead gen, you’re juggling two big mandates: Grow efficiently and stay compliant. In our Q4 product webinar, our team walked through updates designed to help you do both—by making partner…