How to build a compliant and scalable first-party lead gen strategy
The lead generation landscape is undergoing a major transformation. Across industries—especially mortgage, education, and financial services—brands are rethinking how they acquire and manage leads. After years of reliance on third-party providers, many brands are expanding…
Building the right social lead gen strategy—from click to conversion
ActiveProspect’s latest Lead Gen Perspective webinar brought together Gabe Piacentini, Business Development Lead at Snapchat, Ryan Cathers, Head of Sales at Leads.io, and Emma Bernstein, GM of Media and Growth at ActiveProspect, to unpack what’s…
How to acquire kitchen remodeling leads online
In the home improvement industry, kitchen remodels are one of the most lucrative—and competitive—markets. Whether you specialize in cabinets, countertops, or full kitchen transformations, success depends on a steady flow of kitchen remodeling leads. But…
Understanding the FCC one-to-one consent rule update
Are you familiar with the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) one-to-one consent rule? There have been some major updates that you must be aware of. In this detailed blog post, we’ll…
TrustedForm and Jornaya: A deep dive into TCPA compliance solutions
If you’re evaluating tools for TCPA compliance, you’ve likely come across two major players: TrustedForm and Jornaya. These solutions help businesses document proof of consent for telemarketing outreach, reducing litigation risk and supporting ethical marketing…