Facing the challenges of lead generation in an evolving regulatory landscape
In the rapidly changing field of performance marketing, recent regulatory updates levied by the Federal Communications Commission (FCC) present unique challenges – especially the fervently discussed one-to-one consent rule under the Telephone Consumer Protection Act…
The ultimate TCPA tools guide for lead generation
Navigating the complex landscape of regulatory compliance is a must for any business using telemarketing practices. Among these regulations, the Telephone Consumer Protection Act (TCPA) stands out as a critical legal framework that organizations need to adhere…
TCPA rules: What is changing and how to adapt to the new regulations
The TCPA (Telephone Consumer Protection Act) regulations are constantly evolving to keep up with the ever-changing paradigms of online marketing and online consumer habits. As a marketer, it’s important for you to stay up-to-date and…
Harnessing CRM & AI to navigate performance marketing
In our recent webinar “Shaping CRM success: The key to compliance and growth,” our Vertical Leader of Financial Services, Michael Peronto, and the Chief Growth Officer at Shape, Scott Payne, delved into the transformative potential…
Understanding the FCC one-to-one consent rule update
Are you familiar with the Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) one-to-one consent rule? If not, you may be leaving your business vulnerable to hefty fines and damage to your reputation. In…