How AI is impacting the lead generation industry
It’s no secret that Artificial Intelligence (AI) is transforming many aspects of our lives, including lead generation. And while it does bring efficiency and opportunities in many different ways, it also holds potential risks, which…
How to prepare your CRM for one-to-one consent
In an illuminating discussion during ActiveProspect’s latest FCC webinar “Scenarios & solutions: Preparing your CRM for 1:1 consent” our Director of Privacy, Security, and Compliance, Benjamin Farrar, and our Director of Professional Services, Michael Peronto,…
What is a robocall? A complete guide for businesses
In today’s digital age, businesses rely heavily on communication technologies to reach their customers and clients. While legitimate calls and text messages play a crucial role in business operations, the rise of robocalls has become…
New add-on alert: BriteVerify (phone & address validation)
In the bustling landscape of digital marketing, lead acquisition is the lifeblood of any successful enterprise. Each lead captured represents a potential for growth, revenue, and, ultimately, the health of your business. But how do…
New integration alert: HomeBuddy
The home services industry thrives on the connections between homeowners, eager for renovations, and skilled contractors ready to take on new projects. Efficient lead acquisition isn’t just a convenience; it’s a cornerstone of business growth…